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    BBH Promotes Felipe Serradourada Guimaraes To Deputy ECD

    By SHOOTUpdated:No Comments1709 Views
    Helen Rhodes (l) and Felipe Serradourada Guimaraes
    LONDON --

    BBH has promoted Felipe Serradourada Guimaraes to the role of deputy executive creative director. He will be responsible for the creative output across Burger King, Audi, Weetabix, Alpen and Jabra accounts, reporting directly to the agency’s executive creative director, Helen Rhodes.

    Tasked with delivering creativity, craft and ideas that fuel the power of difference for brands,  Serradourada Guimaraes has been instrumental in many of BBH’s creative highs over the last decade, including the iconic “Equal Love” campaign for Absolut, which brought home three D&AD Pencils for film craft and celebrated solidarity with LGBTQ+ communities. 

    Rhodes said, “Felipe is a lover of great ideas and beautiful craft, and shows time and again how powerful it can be when these two things are connected into culture. He’s extremely passionate about the agency and everyone in it, he’s a black sheep through and through and it’s really exciting to be able to promote from within for this role.”

    Serradourada Guimaraes started at BBH as a placement in 2010, working his way up from junior creative to assistant creative director, creative director and now deputy executive creative director. During his 10 years at BBH he has worked across every client at the agency, winning four Cannes Lions, six D&AD Pencils and numerous golds at the Clios and Creative Circle awards. 

    The promotion is designed to further strengthen the creative department following a year of growth and creative success at the agency, with wins from UK favourites Ribena and Alpen and culture-leading work for Burger King, one of the most effective ads of the year with “Pop To The Pub” for Tesco, a people-first approach to banking for Barclays with the “Moneyverse” campaigns and impactful pro bono work for Chefs In Schools, Prostate Cancer UK and Refuge. 

    Serradourada Guimaraes said, “People used to say that the reason they came to BBH was because of the work, and the reason they stayed was because of the people. I want to impact both. Help shape work that attracts the best, and nurture them to become even better.”

    As part of his role, Serradourada Guimaraes will help seek out, inspire and grow the next generation of creative talent at the agency. 

    Category:News
    Tags:BBHFelipe Serradourada GuimaraesHelen Rhodes



    Raoul Peck Resurrects A Once-Forgotten Anti-Apartheid Photographer In “Ernest Cole: Lost and Found”

    Friday, November 22, 2024

    When the photographer Ernest Cole died in 1990 at the age of 49 from pancreatic cancer at a Manhattan hospital, his death was little noted.

    Cole, one of the most important chroniclers of apartheid-era South Africa, was by then mostly forgotten and penniless. Banned by his native country after the publication of his pioneering photography book "House of Bondage," Cole had emigrated in 1966 to the United States. But his life in exile gradually disintegrated into intermittent homelessness. A six-paragraph obituary in The New York Times ran alongside a list of death notices.

    But Cole receives a vibrant and stirring resurrection in Raoul Peck's new film "Ernest Cole: Lost and Found," narrated in Cole's own words and voiced by LaKeith Stanfield. The film, which opens in theaters Friday, is laced throughout with Cole's photographs, many of them not before seen publicly.

    As he did in his Oscar-nominated James Baldwin documentary "I Am Not Your Negro," the Haitian-born Peck shares screenwriting credit with his subject. "Ernest Cole: Lost and Found" is drawn from Cole's own writings. In words and images, Peck brings the tragic story of Cole to vivid life, reopening the lens through which Cole so perceptively saw injustice and humanity.

    "Film is a political tool for me," Peck said in a recent interview over lunch in Manhattan. "My job is to go to the widest audience possible and try to give them something to help them understand where they are, what they are doing, what role they are playing. It's about my fight today. I don't care about the past."

    "Ernest Cole: Lost and Found" is a movie layered with meaning that goes beyond Cole's work. It asks questions not just about the societies Cole documented but of how he was treated as an artist,... Read More

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