Laura Fegley, who earlier in her career served as creative director for JWT New York on the Nestle account, has joined BBH New York as creative director.
At her new roost, she will report directly to chief creative officer John Patroulis and will oversee creative for the global Vaseline account and for BBH Zag, the agency’s brand invention business.
Fegley comes aboard BBH New York after spending the past two years as a freelance creative consultant working with leading brands such as Dos Equis, Old Navy, Tide and Rembrandt. Previously, Fegley served as creative director at JWT New York for Nestlé, and has worked as a freelance brand consultant for Lifetime Television and a number of leading agencies.
She has also held positions at Cliff Freeman & Partners, where she worked on Fox Sports, among others, and Merkley+Partners, where she collaborated on Mercedes. Her work has been recognized at numerous award shows, including the Cannes Lions and the One Show.
Directing Duo Mindcastle Joins Farm League For Commercials and Branded Content
Film company and certified B Corporation Farm League has added directing duo Mindcastle--consisting of Casey Warren and Danielle Krieger--to its roster for U.S. representation spanning commercials and branded content.
Mindcastle has spent a decade building a body of work that takes viewers from energetic anthemic sports campaigns to emotional narrative stories to big worlds layered with CGI and VFX. The common link through each genre is their crafted, highly cinematic visual language and grounded performances from believable heroes.
After developing their cinematic eye through photography, they first began directing when ESPN approached them to create a piece from the NFL draft. This snowballed into travel across the globe for numerous films, commercials and TV shows, and collaborations with talent including Derek Jeter, Floyd Mayweather, and Guillermo del Toro. Mindcastle’s work for Adidas, Questrade and Patron shows the spectrum of their worlds and themes.
In a joint statement, Mindcastle shared, “Farm League’s work has an energy and dynamism to it where it’s not only defined by a strong visual style, but it also captivates your heart. We love the passion and mindset that the Farm League team brings to each project, including their drive to infuse a creative-first ethos into each project. We are incredibly excited to dig in together to continue expanding our roots of memorable and dynamic narratives.”
Tim Lynch (TL), Farm League Founder and EP, commented, “Mindcastle’s passion for telling big, crafted stories struck me immediately. They create worlds that are visually intriguing and grounded in humanistic performances, exactly the balance we seek at Farm League. We can’t wait to see where their vision can go... Read More