The preliminary tallies for next month’s 2011 North American Effie Awards are in, with BBDO Worldwide slated to take home a dozen trophies, topping the proceedings as the most effective agency network for the second year in a row.
Saatchi & Saatchi with nine wins followed by Leo Burnett with eight rank as the top winners among individual agencies, while Old Spice, Snickers and Toyota are some of the most effectively marketed brands from this year’s competition.
The North American Effie Awards recognize ideas that work and have been a global symbol of marketing achievement since 1968. Gold, Silver and Bronze Effie winners for both the North American and Global Effie competition will be announced at the 43rd annual North American Effie Awards Gala on June 7 at Cipriani 42nd Street in New York.
“The Effie Awards shine a light on great ideas that work that come from small independent agencies to large publicly traded companies,” said Mary Lee Keane, president of Effie Worldwide. “Our winners share the common bond of demonstrating the power of great creative thinking to achieve marketplace success.”
A Global Effie Award will be presented to Ogilvy & Mather USA and Mindshare/Neo, USA for IBM Corporation’s SmarterCities Program. The Global Effie Awards competition recognizes effective global brand building and requires that a single brand idea run across at least four countries in two or more regions worldwide.
Other winner trends include holding companies with the most North American Effie Awards wins: Omnicom (26) and Publicis (23). Old Spice won the most North American Effies of any brand in the competition with four, while Snickers won three North American Effie trophies, in addition to one Global Effie Award. Toyota, U by Kotex, and Walgreens will take home three Effies each.
(For information on the 50-plus Effie North America categories and winners, visit http://www.effie.org.
Media Effies
Meanwhile, highlights of the Effie Media Awards include:
Digitas won two Media Idea Effies on behalf of American Express and Kraft. Effies for Media Idea were also awarded to Syfy (Fallon) and to TVLand for Hot in Cleveland. Media Innovation Effie Award winners included Goodby, Silverstein and Partners and OMD for Frito-Lay’s Doritos, Saatchi & Saatchi LA for Toyota, and Wieden+Kennedy for the Old Spice “The Man Your Man Could Smell Like” Responds to the Internet. Starcom USA/LiquidThread won an Effie in the Single Media Company Activation category for Bank of America’s History Channel America: The Story of Us Partnership.
The winners and finalists will have more at stake this year, as The Effie Effectiveness Index will be revealed in June. The index will identify and rank the industry’s most effective holding companies, agencies, advertisers, and brands by analyzing finalist and winner data from Effie competitions all over the globe.
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the ever-changing marketing industry. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. This has taken shape in webinars, white papers, global conferences, winner showcases and more.
The Effie Awards recognize any and all forms of marketing communication that contribute to a brand’s success. Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East/North Africa Effie and more than 40 national Effie programs.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More