Jason Rosario has been hired as chief diversity, equity, and inclusion officer of BBDO Worldwide. Rosario brings over 14 years of experience, and a track record for driving change.
Rosario will be based in New York, report to BBDO Worldwide president and CEO Andrew Robertson, and partner with senior leadership to impact agency diversity policy and plans, recruitment, retention, training, education, and leverage of the network’s work to advance diversity, equity, and inclusion, in the network, the industry, and society at large.
“We have a unique opportunity to transform BBDO, and the advertising industry at-large, through an intersectional and equitable lens. We want to continue to evolve our agency’s mindset to foster a new wave of inclusive culture and accountability, while, of course, doing great and resonant work for our clients. I’m excited to take on this next challenge at such an iconic agency and to see our progress in action,” said Rosario.
Rosario has worked with top clients including Netflix, Yahoo!, Spotify, Verizon Media Group, and Huffington Post, helping brands identify inclusive practices at the enterprise level. In 2017, he founded The Lives of Men, a social impact creative agency that explores themes around masculinity, mental health and culture. He has facilitated numerous workshops on allyship, psychological safety, race, and culture.
Prior to this, Rosario worked for Verizon Media Group as manager of global diversity and inclusion and was the executive producer and host of the Yahoo! News original web series Dear Men. He has a background in financial services and is a graduate of NYU’s Stern School of Business. Rosario also sits on the board of Made of Millions, a non-profit organization changing the negative stigmas around mental health. In 2019 he was selected as one of Black Enterprise’s “BE Modern Men of Distinction.”
He begins at BBDO on September 8.
Live Events Helped Netflix Score 19 Million More Subscribers In Holiday-Season Quarter
Netflix added nearly 19 million subscribers during the holiday-season quarter to help propel its earnings beyond analysts' projections, capping the video streaming service's best year yet in a sign that its expansion into live programming is paying off.
The numbers released Tuesday covered a October-December period highlighted by Netflix's streaming of a widely watched fight between YouTube sensation Jake Paul and former heavyweight boxing champion Mike Tyson in addition to two National Football League games on Christmas Day. Those marquee events helped Netflix to easily surpass the 13 million subscribers that picked up in the same quarter during 2023.
Although Netflix's interest in live programming is primarily tied to its efforts to sell more commercials, it also appears to be giving current subscribers another reason to stick with the service while also reeling in more viewers to pay for the service. Netflix ended last year with more than 300 million worldwide subscribers, an increase of 41 million from 2023. That eclipsed its previous best year of growth during 2020 when its service added more 36.6 million subscribers amid pandemic lockdowns that kept people corralled at home and desperate for entertainment.
Forrester Research analyst Mike Proulx thinks live programming is quickly becoming Netflix's "secret ingredient" that is helping to widen its lead over its streaming rivals. "With more choice in programming than ever before, streaming services need to differentiate," Proulx said. "FOMO (fear of missing out) is a powerful tool in piquing interest and creating stickiness."
The October-December breakdown marked the last time Netflix plans to provide a quarterly count on its total subscribers as management tries to get investors to... Read More