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    BBDO NY Tops Finalists Tally For ADC 99th Annual Awards

    By SHOOTUpdated:No Comments3458 Views
    The Monica Lewsinsky anti-bullying initiative "The Epidemic" garnered eight finalists at the ADC 99th Annual Awards, helping BBDO top the overall finalists tally with 29.

    Followed by Goodby Silverstein & Partners, then TBWA\Media Arts Lab and The New York Times

    NEW YORK --

    Design studios, ad agencies, production companies, brands and freelancers in 32 countries have made the cut as finalists for the ADC 99th Annual Awards, as announced by The One Club for Creativity.

    Entries in the global ADC 99th Annual Awards increased 6% from last year, coming in from 59 countries.  All finalists will win either Gold, Silver Bronze Cubes, or Merit certification.  The complete list of finalists can be viewed here.

    BBDO New York has the most finalist entries with 29, including eight with Sanctuary Los Angeles for the Monica Lewinsky anti-bullying initiative’s “The Epidemic” and seven with Smuggler New York for Sandy Hook Promise’s “Back to School Essentials”.

    Goodby Silverstein & Partners San Francisco is runner up this year with 23 finalists, including five each for Doritos “Cool Ranch” and Daughters of the Revolution “Lessons in Herstory”.  

    TBWAMedia Arts Lab Los Angeles and The New York Times Magazine each have 20 entries on the finalists list.  Scholz & Friends Berlin has 19, Serviceplan Munich and DDB Paris each have 16, Heimat Berlin has 13, and Jung von Matt Hamburg and No Fixed Address Toronto each have 12.

    Specific work receiving the most finalists spots include Scholz & Friends Berlin’s “The Tampon Book” for The Female Company with nine and BBDO New York’s “The Epidemic” for Monica Lewinsky with eight.

    Five entries each received seven finalists spots: Antoni Berlin’s “Bertha Benz: The Journey That Changed Everything” for Mercedes-Benz, BBDO New York’s “Back to School Essentials” for Sandy Hook Promise, RT Moscow for its own “#Romanov100 AR Photo Album,” Serviceplan Munich’s “Made in Fukushima” for Meter Group, and TBWAMedia Arts Lab’s “Bounce” for Apple.

    On the cusp of its historic centennial anniversary, the ADC Annual Awards are the longest continually-running global awards program celebrating excellence in craft and innovation in all forms of design and advertising.  It differs in focus from The One Club for Creativity’s One Show awards, where judges focus on creativity of ideas and quality of execution.

    The ADC Annual Awards are also recognized for celebrating the work of freelancers and small studios, as reflected in it’s tiered-pricing entry system that makes it more affordable for solo designers and small studios to participate.  Work from freelancers makes up 115 finalist spots this year, with another 76 coming from small studios and agencies. 

    This year’s ADC 99th Annual Awards winners will be announced online in mid-May during a very special month of unique original One Club for Creativity programming, details will be announced shortly.

    Category:News
    Tags:ADC 99th Annual AwardsBBDO New YorkGoodby Silvestein & PartnersThe One Club for Creativity



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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