D&AD has unveiled the shortlisted entries for an additional 11 award competition categories (Design Transformation, Film Advertising, Integrated, Media, Music Videos, Next Creative, Next Designer, Next Director, Product Design, Radio & Audio, Spatial Design), following the first shortlist announcement last week. The news follows the organization’s recent announcement to continue its annual awards program despite disruptions caused by the global coronavirus outbreak. Entrants across these categories will have to wait until June 9 and 16 to find out whether they have won a Pencil, which will be announced digitally across the D&AD website and social channels.
BBDO New York topped the second round of shortlisted entries with a total of 9–3 apiece for Sandy Hook Promise’s “Back-To-School Essentials” and Snickers’ “Fix The World,” two for the Monica Lewinsky anti-bullying initiative’s “The Epidemic,” and one for Bacardi’s “Beat Machine.”
“Back-To-School Essentials” was shortlisted for Film Advertising (Social Commercial over 30 seconds, and Writing for Film Advertising) and Media (Use of Film). “Fix The World” earned two shortlist entries in the Integrated category and one in Film Advertising. “The Epidemic” had two shortlist mentions–one in the Innovative Film Advertising category and another in Interactive Film Advertising. And “Beat Machine” scored in the Media category for use of Entertainment.
Across this second round of 11 categories, the top ranking countries by number of shortlisted entries are:
- United States – 71 Entries
- United Kingdom – 40 Entries
- France – 21 Entries
- Canada and Germany – 10 Entries each
The top ranking companies for these categories, by number of shortlisted entries are:
- BBDO New York – 9 Entries
- Stink Films and TBWAHunt Lascaris – 6 Entries each
- Apple, BETC and Colenso BBDO – 5 Entries each
The total number of Entries shortlisted in each category are:
- Design Transformation – 12 Entries
- Film Advertising – 53 Entries
- Integrated – 13 Entries
- Media – 49 Entries
- Music Videos – 28 Entries
- Next Creative – 4 Entries
- Next Designer – 3 Entries
- Next Director – 2 Entries
- Product Design – 32 Entries
- Radio & Audio – 21 Entries
- Spatial Design – 16 Entries
Introduced this year, the Design Transformation category platforms design thinking that drives business change and leads to the transformation of existing products and services, or the creation of new ones. Judges will consider the change achieved through design transformation, such as growth for the business, and impact on customers, staff or suppliers.
The Next categories award emerging creatives, designers, directors and illustrators to recognize the next generation of creative talent. The platform seeks to recognize their work and showcase their ideas to creative influencers, mentors and agencies.
All 233 shortlisted pieces are showcased on the D&AD website here.
Following the first D&AD Shortlist announcement last week, today’s announcement only includes a further 11 out of the total 34 categories. Further shortlists will be unveiled once the judging for each category closes, with subsequent category announcements scheduled for June 4 and September 2. Pencil winners will be announced on June 9 and 16, and September 8.
While hosting a 2020 ceremony is not possible due to coronavirus, D&AD will be announcing this year’s Pencil winners via their website and in a social campaign designed by Studio Dumbar.
Tim Linsday, D&AD Chairman, commented: “Though we are only in stage two of the judging process for this year’s D&AD Awards, it is clear that the quality of work in 2020 is already at an outstanding level. It is important to celebrate and inspire creative excellence throughout the most trying of times, and today’s announcement of work across a diverse series of categories embodies this spirit. We are excited to announce subsequent shortlists across the next few weeks and continue recognizing the most innovative minds across the global creative community.”
D&AD this year continues to platform the most exceptional work from the past 12 months, following the same rigorous judging process that holds creativity to the highest standards. Famously tough to win, there are no quotas for D&AD Awards, meaning that the number of awarded entries fluctuates each year. In some years, no Black Pencils–the highest creative accolade–re awarded. The highest ever awarded in one year currently stands at seven.
Winning work will not only receive a D&AD Pencil, but will be featured in the D&AD Annual and online archive.
