BBDO New York announced that Susan Golkin has been promoted to executive creative director on Campbell’s Soup, Dove Chocolate, American Family Insurance and Quaker Oats. In addition, Doug Fallon and Steven Fogel have joined the agency as executive creative directors on AT&T, overseeing the DIRECTV/entertainment portion of its business, and Blake Kidder has joined as a sr. creative director on Visa. The moves go into effect this month.
Golkin has been with BBDO NY for nearly a decade. Her most recent work for Dove Chocolate and American Family Insurance was well-received by the media and her Campbell’s Soup’s “Real, Real Life” campaign won kudos and awards, especially for its Star Wars “Your Father” spot. The real-life dads were subsequently included in People magazine’s “Sexiest Men Alive” list.
Fallon and Fogel arrive from Grey New York where they created award-winning work for DIRECTV. That work, including the famous “Lowe vs Lowe” and “Cable Effects” campaigns, drove business, won multiple Gold Lions at Cannes, and played an enormous role in the agency’s creative turnaround.
And Kidder boasts experience at such creative shops as Wieden & Kennedy (Amsterdam and Sao Paulo), TBWAChiatDay LA, David & Goliath and Mullen. She’s won Lions, Clios, Andys, Beldings, Sharks and Pencils for work spanning Nike to Heineken, Gatorade, Activision and Hardee’s.
Fallon, Fogel and Kidder are the latest senior creative leaders to join BBDO. Earlier this year, it was announced that Robin Fitzgerald would join BBDO Atlanta as its chief creative officer. She also begins this month.
Hollywood’s Oscar Season Turns Into A Pledge Drive In Midst Of L.A. Wildfires
When the Palisades Fire broke out in Los Angeles last Tuesday, Hollywood's awards season was in full swing. The Golden Globes had transpired less than 48 hours earlier and a series of splashy awards banquets followed in the days after.
But the enormity of the destruction in Southern California has quickly snuffed out all festiveness in the movie industry's high season of celebration. At one point, the flames even encroached on the hillside above the Dolby Theatre, the home of the Academy Awards.
The fires have struck at the very heart of a movie industry still trying to stabilize itself after years of pandemic, labor turmoil and technological upheaval. Not for the first time this decade, the Oscars are facing the question of: Should the show go on? And if it does, what do they mean now?
"With ALL due respect during Hollywood's season of celebration, I hope any of the networks televising the upcoming awards will seriously consider NOT televising them and donating the revenue they would have gathered to victims of the fires and the firefighters," "Hacks" star Jean Smart, a recent Globe winner, wrote on Instagram.
The Oscars remain as scheduled, but it's certain that they will be transformed due to the wildfires, and that most of the red-carpet pomp that typically stretches between now and then will be curtailed if not altogether canceled. With so many left without a home by the fires, there's scant appetite for the usual self-congratulatory parades of the season.
Focus has turned, instead, to what the Oscars might symbolize for a traumatized Los Angeles. The Oscars have never meant less, but, at the same time, they might be more important than ever as a beacon of perseverance for the reeling movie capital.
The film academy... Read More