BBDO New York announced that Susan Golkin has been promoted to executive creative director on Campbell’s Soup, Dove Chocolate, American Family Insurance and Quaker Oats. In addition, Doug Fallon and Steven Fogel have joined the agency as executive creative directors on AT&T, overseeing the DIRECTV/entertainment portion of its business, and Blake Kidder has joined as a sr. creative director on Visa. The moves go into effect this month.
Golkin has been with BBDO NY for nearly a decade. Her most recent work for Dove Chocolate and American Family Insurance was well-received by the media and her Campbell’s Soup’s “Real, Real Life” campaign won kudos and awards, especially for its Star Wars “Your Father” spot. The real-life dads were subsequently included in People magazine’s “Sexiest Men Alive” list.
Fallon and Fogel arrive from Grey New York where they created award-winning work for DIRECTV. That work, including the famous “Lowe vs Lowe” and “Cable Effects” campaigns, drove business, won multiple Gold Lions at Cannes, and played an enormous role in the agency’s creative turnaround.
And Kidder boasts experience at such creative shops as Wieden & Kennedy (Amsterdam and Sao Paulo), TBWAChiatDay LA, David & Goliath and Mullen. She’s won Lions, Clios, Andys, Beldings, Sharks and Pencils for work spanning Nike to Heineken, Gatorade, Activision and Hardee’s.
Fallon, Fogel and Kidder are the latest senior creative leaders to join BBDO. Earlier this year, it was announced that Robin Fitzgerald would join BBDO Atlanta as its chief creative officer. She also begins this month.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More