CLIENT
Texaco/Havoline Formula3.
PRODUCTION CO.
RSA USA, bicoastal. David Dobkin, director; Barry Peterson, DP; Linda Ross and Margerie Abrahams, executive producers; Gabrielle Yuro, line producer. "Dick Clark" shot on location in Los Angeles. "Rockers" was on the Universal Studios backlot, Universal City, Calif.
AGENCY
BBDO New York. Ted Sann, chief creative officer; Dennis Berger, executive creative director; Mike Campbell and Janet Lyons, senior creative directors; Janice DiMaggio, art director, "Dick Clark" and creative supervisor/art director, "Rockers"; Scott Kaplan, art director, "Dick Clark"; Derek Shevel, copywriter; Patti McConnell, executive producer; Lisa Cannel, producer.
EDITORIAL
MacKenzie Cutler, New York. Mike Douglas, editor.
POST
Nice Shoes, New York. Eric Gelgand, online editor, "Dick Clark"; Ed Skupeen, online editor, "Rockers." Company 3, Santa Monica. Stefan Sonnenfeld, colorist.
VISUAL EFFECTS
"Dick Clark" prosthetics by Lance Anderson Makeup FX Studio, Van Nuys, Calif.
AUDIO POST
Lower East Side, New York. Bobby Giammarco, engineer.
MUSIC
Rocket Music, New York. Steve Tubin, composer, "Dick Clark"; Phil Ashley and Jon Grindstaff, composers, "Rockers."
THE SPOTS
Two humorous :30s-"Dick Clark" and "Rockers"-underscore the tagline, "Add more life to your car." "Dick Clark" features the TV personality in a series of vignettes on the way out of his apartment building. Each time he says, "good morning" to his doorman, Tommy, as he gets into his car and drives away. As the years pass and the same scene is repeated, only Tommy seems to age. Finally after many more years, a much older Tommy remarks, "Amazing. That car never ages." In "Rockers," a band exits the stage door of a concert and address their fans on the way to a van. As the years go by and the band members age, the crowds get smaller and smaller until, finally, the only fans chasing them are grandmotherly groupies.
"Dick Clark" broke April 26 and "Rockers" aired in May.