CLIENT
Pepsi-Cola Company/
Mountain Dew Code Red.
PRODUCTION CO.
HSI Productions, bicoastal.
Paul Hunter, director; Jeff Cronenweth, DP; Kerstin Emhoff, executive producer; Suzanne Hargrove, producer; Moira Hurley, production manager. Shot on location in New York.
AGENCY
BBDO New York.
Ted Sann, chief creative officer; Bill Bruce, senior creative director/copywriter; Doris Cassar, art director; Helene Balzarini, executive producer; Amy Schachner, assistant producer; Loren Parkins, executive music producer.
EDITORIAL/POST
Nomad Editing Company,
Santa Monica.
Tom Muldoon, offline/online editor; Tom Stamatio, assistant editor.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
SOUND DESIGN
Nomad Editing Company.
François Blaignan, sound designer.
THE SPOT
In the documentary-style :30 "Hoops," street players strut their stuff on the famous West 4th Street courts in New York City. The tag line states, "Discover a sensation as real as the streets. Mountain Dew Code Red."
Spot broke Oct. 5.