Based on point totals for wins in The One Show 2023 announced last week during Creative Week in New York, BBDO Canada Toronto, Apple and production house SMUGGLER are among the leaders in The One Show 2023 Global Creative Rankings.
BBDO Canada Toronto is the world’s top-ranked agency this year, winning two Best of Disciplines (in Experiential & Immersive and Radio & Audio), and taking home nine Gold Pencils, two Silver, three Bronze and two Merits. All of the wins, working with TA2 Sound + Music Toronto, were for “Missing Matoaka” on behalf of Muskrat Magazine.
Apple comes out of The One Show 2023 as the highest-ranked brand and brand-side agency. Driving the strong performance was Apple London with Apple Cupertino winning The One Show 2023 Best of Show and Best of Discipline in Brand-Side/In-House for “The Greatest.”
And SMUGGLER topped the production company derby, with 14 al Centro LATAM, Tegucigalpa, finishing second and Factory01 in Bangkok taking third place.
Highlights of The One Show 2023 Global Creative Rankings are as follows :
The One Show 2023 Agency Rankings
- 1. BBDO Canada Toronto
- 2. FCB New York
- 3. TBWAMedia Arts Lab Los Angeles
- 4. Area 23 New York
- 5. BETC Paris
- 6. Wieden+Kennedy Portland
- 7. Ogilvy Group Thailand Bangkok
- 8. Virtue Copenhagen
- 9. Ogilvy Honduras Tegucigalpa
- 10. Ogilvy UK London
The One Show 2023 Independent Agency Rankings
- 1. Wieden+Kennedy Portland
- 2. Rethink Toronto/Montréal/Vancouver
- 3. We Believers New York
The One Show 2023 Brand-Side Agency Rankings
- 1. Apple Cupertino
- 2. Apple London (tie)
- 2. Squarespace New York (tie)
The One Show 2023 Brand Rankings
- 1. Apple
- 2. Muskrat Magazine
- 3. Burger King
The One Show 2023 Non-Profit Client Rankings
- 1. Grupo Estratégico PAE
- 2. Women in Games
- 3. Canadian Down Syndrome Society
The One Show 2023 Brand Parent Company Rankings
- 1. AB InBev
- 2. Unilever
- 3. RBI
The One Show 2023 Production Company Rankings
- 1. SMUGGLER New York
- 2. 14 al Centro LATAM Tegucigalpa
- 3. Factory01 Bangkok
The One Show 2023 Music & Sound Company Rankings
- 1. TA2 Sound + Music Toronto
- 2. JSM Music New York
- 3. Pickle Music New York
The One Show 2023 Agency Network Rankings
- 1. Ogilvy Group
- 2. FCB
- 3. DDB Worldwide
The One Show 2023 Independent Agency Network Rankings
- 1. Wieden+Kennedy
- 2. Rethink
- 3. Serviceplan Group
The One Show 2023 Agency Holding Company Rankings
- 1. Omnicom Group
- 2. WPP
- 3. Interpublic Group
The One Show 2023 Highest Ranked Work
- 1. “Missing Matoaka” by BBDO Canada Toronto with TA2 Sound + Music for Muskrat Magazine
- 2. “The Greatest” by Apple London with Apple Cupertino for Apple
- 3. “McEnroe vs McEnroe” by FCN New York for AB InBev/Michelob ULTRA
The One Show 2023 Country Rankings
- 1. United States
- 2. Canada
- 3. United Kingdom
The One Show 2023 Region Rankings
- 1. North America
- 2. Europe
- 3. Asia Pacific
The One Show 2023 Regional Agencies of the Year are as follows:
- Asia Pacific Agency of the Year: Ogilvy Group Thailand Bangkok
- Europe Agency of the Year: BETC Paris
- Latin America Agency of the Year: Ogilvy Honduras Tegucigalpa
- Middle East & Africa Agency of the Year: ‿ and us Dubai
- North America Agency of the Year: BBDO Canada Toronto
The One Show 2023 Global Creatives of the Year, listed at the agencies where they worked when the winning entries were produced, are as follows:
The One Show 2023 Global Creative Rankings (individuals)
- Creative (overall): Danilo Boer, FCB Global
- Chief Creative Officer: Danilo Boer, FCB Global
- Executive Creative Director: Jason Graff, Area 23 New York
- Group Creative Director: David Adler, Area 23 New York
- Art Director: Olga Netaeva, BBDO Canada Toronto
- Copywriter: Hailey Ireland, BBDO Canada Toronto
- Director: Julián Maira, 14 al Centro LATAM Tegucigalpa
- Chief Marketing Officer: Benoit Garbe, AB InBev
Methodology
Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze 9, Merit 3, Fusion, SDG and Green Pencil 90 each, Penta Pencil 150, Best of Discipline 90 and Best of Show 135.
If the same entry wins multiple awards within a discipline, the points for the highest award in that discipline is counted towards “of the Year” awards. Points are only awarded to agencies listed as Primary and Secondary on entries. If several agencies are listed under Primary and Secondary, the points are divided among them.
All One Show 2023 Gold, Silver, Bronze Pencil and Merit winners were announced last week during Creative Week in New York. A total of 20,166 pieces from 69 countries and regions were entered in The One Show 2023. Agencies, studios, brands, production companies and designers in 54 countries and regions were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More