CLIENT
American Honda Motor Co./Acura TL.
PRODUCTION CO.
Person Films, Culver City, Calif.
Michael Haussman, director; Max Malkin, DP; Kerstin Emhoff, executive producer; Annique DeCaestecker, producer. Shot on location in Glamis, Calif.
AGENCY
Rubin Postaer and Associates, Santa Monica.
Larry Postaer, executive creative director; Mark Erwin, creative director/art; Wendi Knox, creative director/copy; Jennifer Young, art director; Joe Stevens, copywriter; Gary Paticoff, executive producer; Cherie Appleby, producer.
EDITORIAL
Spot Welders, Venice, Calif.
Jim Haygood, editor.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
Sea Level, Venice.
Ben Gibbs and Brian Buongiorno, Inferno artists.
AUDIO POST
RavensWork, Venice.
Robert Feist, mixer.
MUSIC
barton:holt, Culver City, Calif.
Sean Holt, creative director/composer; Hugh Barton, composer/producer.
THE SPOT
In "Money" (:30), a man driving an Acura TL gets stuck behind a slow-moving armored vehicle which suddenly begins hemorraging money. The Acura driver finally speeds past the truck so he can enjoy his drive. The :30 ends with the VO, "Introducing the technologically advanced Acura TL. You could stop, you just don’t want to."
Spot broke Oct. 30.