Agency Barton F. Graf 9000, New York, tabbed Harold Einstein of Station Film to direct a pair of Little Caesars spots propelled by the offbeat comedy for which the brand has become known over the years.
In the :30 titled “Horse,” two guys in a horse costume are informed at a party that they can get a large pepperoni pizza at Little Caesars for just five bucks. The guys bolt out of the room, segueing to some footage of an actual horse galloping at breakneck speed. Next, we see our two now once again separate halves of the horse-costumed men wheezing and nearly out of breath at a Little Caesars, with one holding a five dollar bill and gasping his order for a pepperoni pizza.
And in “No Rules,” a :15, a man gets his Hot-N-Ready pizza at the counter of a Little Caesars restaurant. He’s amazed that he didn’t have to phone in his order or wait that long. “No calling, no waiting, no rules,” he exclaims as he starts to triumphantly take off his shirt. A voice orders him to put his shirt back on. The man obeys and exclaims, “There’s one rule.”
Gavin Cutler of Mackenzie Cutler edited the spots. Tim Masick of Company 3 was the colorist. Music house was Egg Music. Philip Loeb of Heard City was audio post mixer.
Here are “Horse” and “No Rules”:
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More