Agency Barton F. Graf 9000, New York, tabbed Harold Einstein of Station Film to direct a pair of Little Caesars spots propelled by the offbeat comedy for which the brand has become known over the years.
In the :30 titled “Horse,” two guys in a horse costume are informed at a party that they can get a large pepperoni pizza at Little Caesars for just five bucks. The guys bolt out of the room, segueing to some footage of an actual horse galloping at breakneck speed. Next, we see our two now once again separate halves of the horse-costumed men wheezing and nearly out of breath at a Little Caesars, with one holding a five dollar bill and gasping his order for a pepperoni pizza.
And in “No Rules,” a :15, a man gets his Hot-N-Ready pizza at the counter of a Little Caesars restaurant. He’s amazed that he didn’t have to phone in his order or wait that long. “No calling, no waiting, no rules,” he exclaims as he starts to triumphantly take off his shirt. A voice orders him to put his shirt back on. The man obeys and exclaims, “There’s one rule.”
Gavin Cutler of Mackenzie Cutler edited the spots. Tim Masick of Company 3 was the colorist. Music house was Egg Music. Philip Loeb of Heard City was audio post mixer.
Here are “Horse” and “No Rules”:
Director Lu Villaca Joins MADRE
Production company MADRE has added Brazilian director Lu Villaça to its talent roster. With degrees in cinema and performance and a master’s in screenwriting, Villaça brings a multifaceted approach to filmmaking. Villaça’s tastes have been shaped by her childhood training in ballet, studying Greek theatre texts, her passion for music, and her contemplative nature. She honed her cinematic skills early on as an AD and creative assistant before becoming a director. Intent on capturing the drama of everyday life as it plays out, Villaça is tuned in to how the bodies in her frame move through their environments and what elements of the story can be extrapolated from these compositions. Her sharp attention to detail in every aspect, from lighting to the final edit, is designed to connect emotionally with her audience. Villaça has been awarded three Cannes Lions for her film “Next Minute Law,” which promoted awareness of a law in Brazil designed to address the rampant epidemic of sexual violence. “Next Minute Law” also garnered Best Direction at El Ojo and the Ciclope Latino Festival, where Villaça also won Best New Talent. Additionally, she has directed assorted commercial campaigns for brands like Johnnie Walker, Huggies Wipes, Nestlé, Amazon, A.C. Camargo Cancer Center, and a spot for Medley featuring Brazilian Olympic gymnast Rebeca Andrade. Prior to joining MADRE, Villaca had been repped by production house LOBO. Recognized in Brazil as a top music video director, Villaca won Best Female Direction for her work on “Nu” by Assucena and “Lovezinho” by Rachel Reis, which also won Best National Music Video at the MVF Awards. Villaça additionally co-directed the documentary Pagliacci, an homage to circus artist Domingos Montagner... Read More