Register

    Barney Goldberg and Mike Blanch Named Co-ECDs For Nissan United US

    By SHOOTUpdated:No Comments1866 Views
    Barney Goldberg (l) and Mike Blanch
    NEW YORK --

    TBWAChiatDay New York has announced the appointment of Barney Goldberg and Mike Blanch as co-executive creative directors for Nissan United US, the multi-agency team within Omnicom that directs all U.S. marketing and communications for Nissan. The duo will report to TBWAChiatDay New York chief creative officer Amy Ferguson and be responsible for leading all of Nissan’s retail and brand work, elevating the creative and craft to deliver strong business results. Blanch will be based in New York and Goldberg in Los Angeles.

    Goldberg joins the agency from INNOCEAN USA, where he was most recently executive creative director on Hyundai, overseeing award-winning integrated campaigns for FIFA World Cup and the NFL. For years, Goldberg helped Hyundai create Super Bowl fan-favorite ads, from the well-known spot “Smaht Pahk,” to Hyundai’s three in-game commercials during Super Bowl 50 that landed prime spots on USA Today’s AdMeter–#1, #5 and #6–making Hyundai the first car company and first foreign company to ever win the top nod. Goldberg also creative directed Hyundai’s partnership with The Walking Dead, Chop Shop, an app that quickly became the #1 car app on iTunes, amassing 500K downloads, and winning awards at The One Show, Cannes, and Webbys. Prior to INNOCEAN, Goldberg worked at Deutsch LA where he helped win the Volkswagen account. He also held roles at Deutsch LA and Saatchi & Saatchi where he worked on Toyota.

    Blanch meanwhile has been promoted after five years as group creative director at TBWAChiatDay NY. During this time he helped usher in a new brand platform for Nissan built upon the thrill of the drive, and has helped lead the company’s beloved Heisman House campaigns. In 2022, for the first time in eight years, he helped bring Nissan back to the Super Bowl with an ad that garnered praise. Prior to joining TBWAChiatDay NY, Blanch was creative director at Johannes Leonardo.

    “I am so excited to see Mike and Barney take the creative helm of this amazing brand. Both bring impressive creative chops, an understanding of the business, extensive category experience, and a kind, collaborative approach to leadership. I can’t wait to see what these two proven creative leaders will do as we continue to build on the effectiveness and momentum we’ve created with our clients and we look to make Nissan an even more culturally relevant brand,” said Ferguson,

    For the last 37 years, TBWAChiatDay has helped Nissan disrupt the automotive industry. Work in recent time has ranged from the introduction of its brand platform “The Thrill” with brand ambassadors like Brie Larson, to viral campaigns like the TikTok trending #HowDoYouSayARIYA challenge, and the internet-winning LoFi Girl, both of which helped bring awareness to Nissan’s latest EV models.

    Category:News
    Tags:Amy FergusonBarney GoldbergMike BlanchNissan United USTBWAChiatDay New York



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

    MySHOOT Profiles


    Add A Comment