Barbarian, the digital creative agency backed by Cheil Worldwide, has appointed John McGarry to serve as managing director, Samsung, and Janice Radomsky as group strategy director.
McGarry will oversee all of Barbarian’s Samsung business, leveraging his 25+ years of experience in digital marketing and advertising from both the client and agency side. He spent the majority of his career developing interactive marketing programs for clients in the technology, travel, telecommunications, consumer products, health and fitness, banking and entertainment industries. Notably, McGarry served as the chief digital officer and partner at mcgarrybowen, working with Fortune 500 brands including Marriott, Chevron, Verizon, JP Morgan Chase, and United Airlines. His work has also been recognized by industry award competitions like the Effies, Webbys, and IAC. He most recently served as chief growth officer at Drumroll, after having started a creative, design and innovation consultancy called 2MRW.
Backed by her diverse background and experience in brand strategy, Radomsky will oversee the entire strategy department alongside Barbarian’s CSO, Andrew Dawson. Radomsky will lead her teams and their clients, including Samsung and JBL, driven by transformative creative work.
Prior to Barbarian, Radomsky served as head of brand and innovation planning at Diageo where she helped to shape brands including Johnnie Walker, Baileys, and Smirnoff. She has held director of strategy roles at creative, digital, content and brand agencies, leading the strategic development for brands across industries, including CPG, retail, financial services, beauty, automotive, healthcare, and non-profit organizations.
The appointments follow several milestone developments at Barbarian in late 2019, including the appointment of Steven Moy to CEO and Lamar Hines to CTO, the opening of the agency’s first global outpost in Warsaw, Poland, and Barbarian Labs, the agency’s new offering that curates senior teams bespoke to clients’ business challenges.
