Busch/Bud Light.
PRODUCTION CO.
Backyard Productions, Venice, Calif. Rob Pritts, director; Christophe Lanzenberg, DP; Blair Stribley, executive producer; Kris Mathur, producer; Anton Maillie, production manager. Shot at Raleigh Studios, Hollywood, and on location in Los Angeles and Hawaii.
AGENCY
DDB Needham, Chicago. John Immesoete, VP/group creative director; Barry Burdiak, VP/creative director/copywriter; John Hays and Andy Anema, associate creative directors/art directors; Patrick Knoll and Bill Cimino, associate creative directors/copywriters; Bryan Sweeney, executive producer.
EDITORIAL
Cosmo Street, Santa Monica. Bob Mori, editor, "River." The Lookinglass Company, Chicago. Mike Coletta, editor, "No Shirt, No Shoes."
POST/VISUAL EFFECTS
"No Shirt, No Shoes": Optimus, Chicago. Glen Noren, online editor/Flame artist; Craig Leffel, colorist. "River": Planet Blue, Santa Monica. Pierre LaQuerre, online editor. Digital Magic, Santa Monica. Paul Lear, colorist.
AUDIO POST
Chicago Recording Company. Dave Gerbosi, mixer.
MUSIC/SOUND DESIGN
Elias Associates, bicoastal. Jonathan Elias, creative director; Michael Sherwood, composer, "No Shirt, No Shoes"; Jimmy Haun, composer, "River."
THE SPOTS
In the :30 "River," a man runs through a jungle and enters a saloon hidden in the foliage. He announces, "The river, I dropped my Bud Light in the river!" As the grizzled patrons get ready to take on the waterway, it is revealed that the men all have hooks for hands as they’ve often fished for a Bud Light in the piranha-infested waters. "No Shirt, No Shoes" opens on a male beachgoer, dressed only in his bathing shorts and sandals. He approaches the beach bar and finds a "No shoes, no shirt, no service" sign. Thinking quickly he puts his shorts on as though it were a shirt and enters the bar. The bartender asks him if he forgot something and the half-nude man smacks his rear end and realizes he forgot his wallet.
Spots broke in mid-March.
Jury Presidents Named For The One Show 2025
The One Club for Creativity has announced the global creatives from around the world who will serve as jury presidents for The One Show 2025.
These creatives will lead judging for each discipline, and have a vote on the work.
Confirmed One Show 2025 Jury presidents, by discipline, are as follows:
--Brand-Side/In-House: David Lee, CCO, Squarespace, New York
--Branded Entertainment: Malcolm Poynton, Global CCO, Cheil Worldwide, London
--Creative Use of Data, Creative Use of Technology: Nancy Crimi-Lamanna, CCO, FCB Canada, Toronto
--Cultural Driver: Bianca Guimaraes, partner, ECD, Mischief, New York
--Design: Liza Enebeis, creative director, partner, Studio Dumbar/DEPT®, Rotterdam
--Direct Marketing: Vicki Maguire, CCO, Havas London
--Film & Video: Javier Campopiano, global CCO, McCann Worldgroup & McCann Global, Madrid
--Gaming: Taj Reid, global chief experience officer, US CCO, Edelman, New York
--Integrated, Experiential & Immersive: Chris Beresford-Hill, worldwide CCO, BBDO New York
--Fusion Pencil: Walter T. Geer III, CCO, Innovation North America, VML, New York
--Green Pencil: Barbara Humphries, ECD, The Monkeys, Sydney
--Health & Wellness, Pharma: Wendy Lund, chief client officer, WPP, New York
--IP & Product Design: Ronald Ng, global CCO, MRM, New York
--Moving Image Craft & Production: Irene Kugelmann, chief creative officer, DDB Group of Companies Germany, Berlin
--Music & Sound Craft: Joel Simon, CCO, JSM Music, New York
--Out of Home, Print & Promotional: Kainaz Karmakar, CCO, Ogilvy India, Mumbai
--Public Relations: Patricia Ávila, regional director for Latin America, Ágora, São Paulo
--Radio... Read More