Busch/Bud Light.
PRODUCTION CO.
Backyard Productions, Venice, Calif. Rob Pritts, director; Christophe Lanzenberg, DP; Blair Stribley, executive producer; Kris Mathur, producer; Anton Maillie, production manager. Shot at Raleigh Studios, Hollywood, and on location in Los Angeles and Hawaii.
AGENCY
DDB Needham, Chicago. John Immesoete, VP/group creative director; Barry Burdiak, VP/creative director/copywriter; John Hays and Andy Anema, associate creative directors/art directors; Patrick Knoll and Bill Cimino, associate creative directors/copywriters; Bryan Sweeney, executive producer.
EDITORIAL
Cosmo Street, Santa Monica. Bob Mori, editor, "River." The Lookinglass Company, Chicago. Mike Coletta, editor, "No Shirt, No Shoes."
POST/VISUAL EFFECTS
"No Shirt, No Shoes": Optimus, Chicago. Glen Noren, online editor/Flame artist; Craig Leffel, colorist. "River": Planet Blue, Santa Monica. Pierre LaQuerre, online editor. Digital Magic, Santa Monica. Paul Lear, colorist.
AUDIO POST
Chicago Recording Company. Dave Gerbosi, mixer.
MUSIC/SOUND DESIGN
Elias Associates, bicoastal. Jonathan Elias, creative director; Michael Sherwood, composer, "No Shirt, No Shoes"; Jimmy Haun, composer, "River."
THE SPOTS
In the :30 "River," a man runs through a jungle and enters a saloon hidden in the foliage. He announces, "The river, I dropped my Bud Light in the river!" As the grizzled patrons get ready to take on the waterway, it is revealed that the men all have hooks for hands as they’ve often fished for a Bud Light in the piranha-infested waters. "No Shirt, No Shoes" opens on a male beachgoer, dressed only in his bathing shorts and sandals. He approaches the beach bar and finds a "No shoes, no shirt, no service" sign. Thinking quickly he puts his shorts on as though it were a shirt and enters the bar. The bartender asks him if he forgot something and the half-nude man smacks his rear end and realizes he forgot his wallet.
Spots broke in mid-March.
