CLIENT
Procter & Gamble/Pepto-Bismol.
PRODUCTION CO.
Backyard Productions, Venice, Calif.
Tim Abshire, director; Joaquin Baca-Asay, DP; Blair Stribley and Kris Mathur, executive producers; Amy M. Samuelson, producer; Peter Steinzeig, head of production. Shot on location in Los Angeles.
AGENCY
Publicis in New York.
Alan Herzog, creative director/copywriter; David Rauch, creative director/art director; Sally-Ann Dale, executive producer.
EDITORIAL
89 Editorial, New York.
Jordan Green, editor; Sara Mills, producer.
POST/VISUAL EFFECTS
Headlight Design + Visual Effects, New York.
Steve Zourntos, online editor/visual effects artist.
Rushes, Los Angeles.
Chaz Tucker, colorist.
AUDIO POST
Sound Lounge, New York.
Glen Landrum and Rob Sayers, mixers.
MUSIC
Face The Music, New York.
Tony Shimkin, composer.
THE SPOT
Two :30s feature a catchy tune and a unique style of line dancing to highlight the tagline, "Pink does more than you think." In "Line Up," five office employees stand by a copier and display the universal signs for "nausea, heartburn, indigestion, upset stomach and diarrhea," as they sing and dance to a bouncing Pepto-ball. "Basketball" features the same scenario, with five players doing their take on the Pepto-Bismol tune.
Spots broke Jan. 5.