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    B-Reel Films Signs Director Alma Har’el For U.K. Representation

    By SHOOTUpdated:No Comments1882 Views
    LONDON --

    B-Reel Films London has signed director Alma Har’el for representation in the U.K. She continues to be handled by Epoch Films for spots and branded content in the U.S. 

    Har’el’s latest feature film LoveTrue premiered at Tribeca Film Festival in April 2016, and won Best Documentary at Karlovy Vary. Har’el made a name for herself with a unique aesthetic evident in her debut film Bombay Beach, which won top prize at the 2011 Tribeca Film Festival. Her commercial work reinforces her effortless grasp of narrative, in particular her iconic Stella Artois spot, making her the first female director to direct a commercial for the Belgian Beer in its 20 year history of advertising.

    LoveTrue will have its London premiere at the BFI London Film Festival on October 8. The film has been selected for the Grierson Award and is part of the official program. The Grierson Award in the Documentary Competition category recognizes cinematic documentaries with integrity, originality and social or cultural significance. LoveTrue is a non-fiction film offering a unique exploration of the challenges presented by love, and examining how our past and present experiences shape the decisions we make when the fantasy of true love is shattered. For LoveTrue Har’el collaborated with Shia LaBeouf, an early supporter of her work since starring in the music video promo she directed for Sigur Ros, "Fjoger Piano." LaBeouf is executive producer of LoveTrue.

    The B-Reel group began operations in 1999 in Stockholm Sweden and currently has offices in the London, L.A., NY, Stockholm, Barcelona and Berlin. In January 2016, Margo Mars joined the London office of B-Reel Films as managing director and partner, and has been focused on growing its business and director roster ever since.

    While she has made strides as an individual filmmaker, Har’el is also looking to help benefit the collective body of women directors by launching Free The Bid (see separate story), an initiative designed to put female directors more consistently in the running for commercials and branded content projects. A Free The Bid website (click here) has been activated with information on the program which calls for agencies to bid a woman director on every ad assignment. Several agencies have already pledged to do just that, including FCB Global, DDB North America, BBDO North America, McCann New York, JWT, Leo Burnett, Pereira & O’Dell, Mother, Joan, Phenomenon and 180LA.

    Tags:Alma Har'elB-Reel FilmsFree The Bid



    Daniel Craig Embraced Openness For Role In Director Luca Guadagnino’s “Queer”

    Tuesday, November 26, 2024

    Daniel Craig is sitting in the restaurant of the Carlyle Hotel talking about how easy it can be to close yourself off to new experiences.

    "We get older and maybe out of fear, we want to control the way we are in our lives. And I think it's sort of the enemy of art," Craig says. "You have to push against it. Whether you have success or not is irrelevant, but you have to try to push against it."

    Craig, relaxed and unshaven, has the look of someone who has freed himself of a too snug tuxedo. Part of the abiding tension of his tenure as James Bond was this evident wrestling with the constraints that came along with it. Any such strains, though, would seem now to be completely out the window.

    Since exiting that role, Craig, 56, has seemed eager to push himself in new directions. He performed "Macbeth" on Broadway. His drawling detective Benoit Blanc ("Halle Berry!") stole the show in "Glass Onion: A Knives Out Mystery." And now, Craig gives arguably his most transformative performance as the William S. Burroughs avatar Lee in Luca Guadagnino's tender tale of love and longing in postwar Mexico City, "Queer."

    Since the movie's Venice Film Festival premiere, it's been one of the fall's most talked about performances — for its explicit sex scenes, for its vulnerability and for its extremely un-007-ness.

    "The role, they say, must have been a challenge or 'You're so brave to do this,'" Craig said in a recent interview alongside Guadagnino. "I kind of go, 'Eh, not really.' It's why I get up in the morning."

    In "Queer," which A24 releases Wednesday in theaters, Craig again plays a well-traveled, sharply dressed, cocktail-drinking man. But the similarities with his most famous role stop there. Lee is an American expat living in 1950s... Read More

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