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    B-Reel Films Signs Director Alma Har’el For U.K. Representation

    By SHOOTUpdated:No Comments1875 Views

    B-Reel Films London has signed director Alma Har’el for representation in the U.K. She continues to be handled by Epoch Films for spots and branded content in the U.S. 

    Har’el’s latest feature film LoveTrue premiered at Tribeca Film Festival in April 2016, and won Best Documentary at Karlovy Vary. Har’el made a name for herself with a unique aesthetic evident in her debut film Bombay Beach, which won top prize at the 2011 Tribeca Film Festival. Her commercial work reinforces her effortless grasp of narrative, in particular her iconic Stella Artois spot, making her the first female director to direct a commercial for the Belgian Beer in its 20 year history of advertising.

    LoveTrue will have its London premiere at the BFI London Film Festival on October 8. The film has been selected for the Grierson Award and is part of the official program. The Grierson Award in the Documentary Competition category recognizes cinematic documentaries with integrity, originality and social or cultural significance. LoveTrue is a non-fiction film offering a unique exploration of the challenges presented by love, and examining how our past and present experiences shape the decisions we make when the fantasy of true love is shattered. For LoveTrue Har’el collaborated with Shia LaBeouf, an early supporter of her work since starring in the music video promo she directed for Sigur Ros, "Fjoger Piano." LaBeouf is executive producer of LoveTrue.

    The B-Reel group began operations in 1999 in Stockholm Sweden and currently has offices in the London, L.A., NY, Stockholm, Barcelona and Berlin. In January 2016, Margo Mars joined the London office of B-Reel Films as managing director and partner, and has been focused on growing its business and director roster ever since.

    While she has made strides as an individual filmmaker, Har’el is also looking to help benefit the collective body of women directors by launching Free The Bid (see separate story), an initiative designed to put female directors more consistently in the running for commercials and branded content projects. A Free The Bid website (click here) has been activated with information on the program which calls for agencies to bid a woman director on every ad assignment. Several agencies have already pledged to do just that, including FCB Global, DDB North America, BBDO North America, McCann New York, JWT, Leo Burnett, Pereira & O’Dell, Mother, Joan, Phenomenon and 180LA.

    Tags:Alma Har'elB-Reel FilmsFree The Bid

    Director Kacper Larski Joins RSA Films For Spot Representation

    Tuesday, November 12, 2024

    RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garmin’s “Fenix 8” (direct to brand), U.S. Army Reserve’s “Helper” (DDB Chicago) and Bushmills Whiskey’s “Follow No One” (Mekanism). He’s also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.

    Larski’s distinctive aesthetic emerged in one of his first projects, Land Rover’s “68 Years Later,” which won a Cannes Young Directors Award in 2016. Two years later, he directed the “Greatness is Rare” campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.

    “The camera and film for me have always been about the ability to live 1,000 lives,” Larski said. “Stylistically, I want to transport viewers in whatever stories I’m telling--a super athlete’s runner’s high, a skier’s dream powder, a giant’s tale, even driving in space.”

    “Kacper is one of the most exciting filmmakers I’ve seen over the last several years,” said Luke Ricci, president, RSA Films US. “Whether it’s a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.”

    “Joining RSA is a dream come true,” Larski said. “The roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More

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