Roster expands to include directors Beyer, Grousset
Sibling Rivalry and aWHITELABELproduct have merged, forming creative collective a White Label/Sibling Rivalry product. Aligning the two companies was part of a natural evolution to better serve the marketplace. Sibling Rivalry’s creative studio model works in tandem with aWLp to expand capabilities of design, experiential, digital and branding execution with Sibling Rivalry’s talent assuming live-action representation under the aWLp banner.
“We mutually recognized the need in the marketplace for companies to provide more to their clients under one roof. Agencies and clients are looking for companies to be a solution no matter what the entry point from concept, design, production and strategy, and partnering the two companies together creates that bigger offering for clients,” said Annique DeCaestecker, partner and executive producer.
The roster at a White Label/Sibling Rivalry product features directors Matthew Donaldson, Steve Fuller, Mikon van Gastel, Peter Glanz, Olivier Gondry, LOKI, Paul Middleditch, Eva Midgley, Crystal Moselle, James Pilkington, Tim Richardson, Daniel Schweizer, Stephane Sednaoui, Wade Shotter, Kenneth Willardt, and Joe Wright as well as two new director signings, Nico Beyer and Sebastien Grousset. Beyer was formerly handled by Little Minx. Grousset gains U.S. representation via aWHITE Label/Sibling Rivalry, having been busy with Gang Films in Spain.
In addition, a White Label/Sibling Rivalry offers a full in-house studio of designers, animators and editors. Maggie Meade also serves as a partner and exec producer at the newly merged company.
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More