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    Avin Narasimhan joins Hill Holliday as chief strategy officer

    By SHOOTUpdated:No Comments3592 Views
    BOSTON --

    Hill Holliday has hired Avin Narasimhan as chief strategy officer. He previously served as CSO at media and marketing communications agency PHD.

    “Avin is one of the brightest stars in our industry, capable of integrating different disciplines and making an impact with culture-shaping ideas,” said Hill Holliday president Chris Wallrapp. “He understands our core vision of merging creativity and analytical rigor. A galvanizing presence, Avin will help unify our talent around a common language, evolved ways of working, and approaches to ideas that break down the false binary between driving sales today and brand building over the long term.”

    Narasimhan joins Hill Holliday on the heels of significant wins, including being named Valvoline’s AOR and the addition of seven new brands to its healthcare practice. Narasimhan rounds out a creative and strategic team with Icaro Doria, who came on as chief creative officer in 2021. Together, Doria and Narasimhan will build on Hill Holliday’s current momentum and position the agency to compete for world-class new business and talent in 2022.

    “Icaro and Avin share a strong point of view that strategy and creative are two sides of the same coin,” added Wallrapp. “Their charge is to continue ensuring that marketing science and data-driven insights are integrated seamlessly into creative planning.”

    At PHD, Narasimhan’s strategic skills helped win new clients, including Red Bull, Cole Haan, Varo and CHANEL, and develop media and innovative ideas that drove business outcomes.

    “Hill Holliday has been an iconic brand in the industry for decades, leading clients across every category to business performance and brand growth. As we head into 2022, I can’t think of another agency that is better set up for success, or one that has all the aspects of a marketing superpower; analytical rigor, strategic dexterity, media fluency and clout, and creative brilliance under Icaro’s leadership,” said Narasimhan. “Put all those things together, and I could not be more excited to help this storied agency reach new heights. 2022 will be our year to help our current clients thrive in our new world and bring onboard the clients of tomorrow who buy into our vision for their brand and business growth–today and into the future.”

    Prior to PHD, Narasimhan worked at several agencies including R/GA, Arnold, Modernista, and Fallon. He has helped create award-winning work for TIAA‐CREF, (RED) and The Bill and Melinda Gates Foundation.

    Tags:Avin NarasimhanChris WallrappHill HollidayIcaro Doria



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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