Avid (Nasdaq: AVID) announced that numerous broadcasters embraced Avid Everywhere to enhance their coverage of Europe’s biggest football tournament, Euro 2016. By relying on Avid Studio Suite powered by the Avid MediaCentral Platform, Avid customers created eye-catching content for millions of viewers across the globe.
Several broadcasters relied on Avid’s sports graphics solutions for coverage of Euro 2016—the quadrennial men’s football championship that took place from June 10 to July 10 in France—including TF1 and M6 in France; CCTV in China, Match TV in Russia; VTV in Vietnam; and RTP in Portugal. By using Avid’s unique sports graphics solutions, these broadcasters were able to achieve stunning reality moments of this worldwide event.
National French TV channels TF1 and M6 both used Avid graphics solutions for augmented reality applications in their studios. With a wide range of Studio Suite solutions, including Maestro, 3DPlay and PowerWall, M6 showcased its cutting-edge on-air graphics capabilities during the tournament when presenter Nathalie Renoux in M6’s Paris studio appeared to walk inside a TV to speak to fellow presenter Carine Galli on the sidelines in Nice. M6 also used Avid solutions to create a hologram effect, “zapping” interviewees from a studio in the stadium to the M6 studio in Paris.
CCTV5, the sports channel of China’s national broadcaster CCTV, relied on Studio Suite solutions to power its Euro 2016 live broadcasts and special programs. Avid partner, EarthMountain Technology, provided a team of graphic designers and engineers to CCTV5 for graphic design, production and technical support services during the tournament.
Using Avid’s graphics and augmented reality solutions, CCTV5 made a highly detailed model of the Arc de Triomphe appear in the studio for the opening game, enabling viewers to “walk through” the Paris landmark. For the special program Giant Feasts, CCTV5 was able to make four off-site presenters appear as though they were in the studio.
CCTV5 also used Digital Sand Table—a professional football application developed by EarthMountain and based on Avid’s augmented reality technology—for pre-match predictions and analysis before each daily live broadcast. All 32 participating teams and their players were built into the application in advance. CCTV5’s presenters were able to discuss the game to be played that day using different colors and effects on a touchscreen embedded on the anchors’ desk. When presenters dragged the players’ names across the screen, viewers saw 3D models of the players running across the screen.
“Throughout the world, sports broadcasters relied on Avid’s game changing Studio Suite solutions for one of the world’s biggest football tournaments, boosting fan engagement and ratings through compelling content,” said Jeff Rosica, sr. VP, chief sales & marketing officer, Avid. “It’s exciting to see the stunning effects that customers like M6 and CCTV5 create with Avid graphics and augmented reality solutions, wowing millions of viewers across the globe—and sometimes even the presenters themselves.”
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More