Avid has sold its 1,000th Avid Pro Tools | S6 control surface to Sony Pictures Post Production Services, highlighting strong momentum for the modular control surface across leading film production, music and postproduction facilities. Continuing demand for Pro Tools | S6 places the audio control surface at the center of creative workflows, enabling mixers to work more efficiently and fluidly.
Since Sony Pictures installed its first Pro Tools | S6 control surface in its 158-seat Anthony Quinn Theatre in September 2015, it has been used on numerous films, including Open Season 4: Scared Silly, When the Bough Breaks and season two of Netflix’s original thriller–drama, Bloodline. Due to its success, the full-service post facility in Culver City, Calif., has purchased another console for the 367-seat Cary Grant Theatre, the largest of its 10 rerecording stages.
“Pro Tools | S6 makes switching between editorial and mixing seamless,” said veteran sound supervisor, re-recording mixer and sound designer, Steve Ticknor. “Instead of having a great divide between editorial and mixing, Avid has created a hybrid that takes the best of both worlds and creates a new way of working. It allows you to be more efficient with your time in the theater so that you get more bang for your buck and can be as creative as you need to be.”
By embracing Avid Everywhere and adopting the MediaCentral Platform across its film editing and sound departments, Sony Pictures has been able to operate more cost effectively while enhancing the creative process.
“By providing one platform for picture editorial, sound editorial and mixing, Avid has facilitated a seamless and collaborative process that has led to more creative thinking and new opportunities for experimenting with sound,” said Tom McCarthy, executive VP, Sony Pictures Post Production Services. “The ability to share files and integrate different aspects of the post process not only benefits the production budget, it takes the creative process to new levels. Having a single, shared platform allows our mixers and sound editorial teams to integrate further with other aspects of the post-production process and share their creativity from the earliest stage through the final mix.”
Other facilities that have recently adopted Pro Tools | S6 include CalArts, Deluxe, Eleven Sound, The Village, Smart Post Sound, and Source Sound.
“We’re excited that Pro Tools | S6 has gained such strong momentum as the most trusted modular control surface for sound and music editing and mixing,” said Jeff Rosica, sr. VP, chief sales & marketing officer at Avid. “With high demand for the S6 worldwide, Avid is poised to help audio and music professionals to work more efficiently, maximize their creativity, and take on the most complex projects.”
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More