Avid® (Nasdaq: AVID) has released MediaCentral® 2019, the next generation of its media workflow platform for TV news, sports and postproduction operations.
“We’ve taken the core business capabilities of MediaCentral, the richest media platform available, and redesigned it so our customers–whether they are a team of two or an organization of thousand–have easy access to information, assets and apps so they can turn around their content faster than ever before,” said Raymond Thompson, director of broadcast and media solutions marketing at Avid.
MediaCentral 2019 scales to meet the needs of today’s and tomorrow’s journalists who collaborate in increasingly dispersed teams as they strive to create engaging shows and stories faster and be first to break news on air and on social media. MediaCentral’s unified platform has a customizable suite of creative tools and media management, which enable teams to work simply from within the modern user interface, create and collaborate from anywhere using any device, and deploy the platform with seamless cloud integration for a full cloud solution or an on-prem/cloud hybrid approach.
With MediaCentral 2019, teams–across multiple geographic locations–can quickly ingest, log, search, edit, distribute, and publish video content to any number of outlets, giving them the agility to create better content faster and maximize its value. All-new MediaCentral functionality includes:
- Collaboration across multiple sites: Up to six production sites can connect, enabling sharing and powerful searching of content in different locations for greater accessibility and collaboration. Content creators can search, browse, and play back media remotely with the same performance as if stored locally.
- Faster and more intuitive search: Find media faster by using the new query builder, and expanded filtering (metadata, dates, and favorites). Users get the right results faster and are better able to leverage and monetize their media assets. The Phonetic Index option allows users to find all clips that contain the words that they’re looking for in a matter of seconds.
- New logging capabilities: Users can log assets with meaningful details quickly. Ideal for sports, news, reality TV, and post production, the new Log app allows loggers to tag information as it happens, and mark in/out points quickly, enabling other team members to easily search large amounts of media and find the right clips faster.
- Automated file ingest: Ingest high volumes of media through a web browser or volume ingest with full Avid Media Access (AMA) support in the Ingest desktop app.
- Flexible deployment: Users can set up the platform however they want and transition it as business needs evolve. MediaCentral can be deployed on premises in a facility, in a private data center, or with a hybrid model.
These new functions enhance and extend the industry-standard platform’s modular, scalable design and full suite of apps, services, and connectors that accelerate every part of the media creation and publishing workflow.
After 20 Years of Acting, Megan Park Finds Her Groove In The Director’s Chair On “My Old Ass”
Megan Park feels a little bad that her movie is making so many people cry. It's not just a single tear either — more like full body sobs.
She didn't set out to make a tearjerker with "My Old Ass," now streaming on Prime Video. She just wanted to tell a story about a young woman in conversation with her older self. The film is quite funny (the dialogue between 18-year-old and almost 40-year-old Elliott happens because of a mushroom trip that includes a Justin Bieber cover), but it packs an emotional punch, too.
Writing, Park said, is often her way of working through things. When she put pen to paper on "My Old Ass," she was a new mom and staying in her childhood bedroom during the pandemic. One night, she and her whole nuclear family slept under the same roof. She didn't know it then, but it would be the last time, and she started wondering what it would be like to have known that.
In the film, older Elliott ( Aubrey Plaza ) advises younger Elliott ( Maisy Stella ) to not be so eager to leave her provincial town, her younger brothers and her parents and to slow down and appreciate things as they are. She also tells her to stay away from a guy named Chad who she meets the next day and discovers that, unfortunately, he's quite cute.
At 38, Park is just getting started as a filmmaker. Her first, "The Fallout," in which Jenna Ortega plays a teen in the aftermath of a school shooting, had one of those pandemic releases that didn't even feel real. But it did get the attention of Margot Robbie 's production company LuckyChap Entertainment, who reached out to Park to see what other ideas she had brewing.
"They were very instrumental in encouraging me to go with it," Park said. "They're just really even-keeled, good people, which makes... Read More