Avid® (Nasdaq: AVID) announced the availability of Avid MediaCentral™ | UX Connector for Adobe Premiere Pro CC, enabling Adobe® Premiere® Pro CC users to connect into Avid’s production environment through the Avid MediaCentral™ Platform. Using the Extension Panel in Adobe Premiere Pro CC in conjunction with Avid MediaCentral | UX, Adobe Premiere Pro users can now collaborate with Avid users at an unprecedented level, enabling customers to mix and match tools to fit their workflow needs and budgets.
“The openness of the MediaCentral Platform enables us to fulfill our commitment to giving media professionals the integrated and collaborative workflows they need, regardless of the tools they choose to use,” said Alan Hoff, vice president, Market Solutions at Avid. “With Avid MediaCentral | UX Connector for Adobe Premiere Pro CC, Adobe Premiere Pro CC users can now benefit from the enhanced flexibility, efficiency and collaboration of Avid media management systems.”
The Avid MediaCentral | UX Connector for Adobe Premiere Pro CC presents the MediaCentral | UX user interface within the Adobe Premiere Pro CC user interface, allowing customers to connect their Adobe editors to Avid workflow solutions, including Interplay® | Production, Interplay | MAM and iNEWS®. This enables creative services departments using Adobe Premiere Pro to benefit from access to additional production assets, and production teams to leverage the large installed base of trained Adobe Premiere Pro users. Adobe and Avid customers can boost workflow efficiency, enabling editors to easily manage any type of asset, automate non-creative production tasks, and reduce operational costs throughout the production process.
“Open, connected systems have been a goal of Adobe for many years, and this integration helps ensure an optimal experience for creatives,” said Sue Skidmore, head of partner relations for Professional Video at Adobe. “By eliminating wasted time and resources on integrating solutions from different vendors, Avid MediaCentral | UX Connector for Adobe Premiere Pro CC enables media professionals to focus on their creative endeavors and developing engaging content.”
With the Avid MediaCentral | UX Connector for Adobe Premiere Pro CC, Adobe Premiere Pro CC editors can:
•Register Avid Assets to Adobe Premiere Pro Projects for Editing in Place:
•Check out master clips in Adobe Premiere Pro-supported formats
•Check out simple sequences for in-place editing
•Send rendered sequences back to Avid
•Access Avid media not directly supported in Adobe Premiere Pro via optional conversion to MXF OP-1a and simple XML shotlists
•Search for media assets via the central Media | Index
•Chat with other MediaCentral | UX users
•Navigate database hierarchies
•See, add, and modify metadata
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More