Avid announced that the next generation of digital audio software Pro Tools 12, is now available. This release features new flexible licensing options, offering customers the choice to subscribe for as little as $24.99 per month, or to buy it outright with an annual upgrade plan.
These new options make it easy for users to stay current with future software upgrades and innovations as they are released at no additional charge. Pro Tools 12 delivers on Avid’s commitment to deliver more choice to customers for accessing and deploying their tools, a key element of Avid Everywhere™.
With Pro Tools 12, customers will also get access to forthcoming Avid Cloud Collaboration, Avid Marketplace and Avid Artist Community innovations, designed to provide a more efficient, collaborative and profitable connection between artists, media professionals and their audiences.
Avid Cloud Collaboration is an integrated set of collaboration workflows that makes it easy for groups of artists and audio professionals to work together on the same project. These integrated workflows eliminate the time-consuming manual file management required when relying on generic cloud storage solutions by automatically synchronizing project changes across the group.
Avid Marketplace and Avid Artist Community
The Avid Marketplace delivers a convenient in-app purchase experience to Pro Tools for plug-ins and apps from Avid Connectivity partners, and a community for connecting talent with collaborators, for buying and selling content, and for storing their work.
The Avid Marketplace enables artists and professionals to:
Get plug-ins and apps immediately: With the Avid App Store, artists can find and immediately download the latest plug-ins and applications from Avid Connectivity Partners directly from within their creative tools (available now)
Find new talent and start new collaborations: With the Artist Community, any media professional and organization can search for the skills and specialties they need on a project, find new talent and potential collaborators and start a working relationship (coming soon)
Share their work with the world: The Avid Content Marketplace provides a new channel for artists to monetize their work by sharing it with a wide network of potential purchasers – with all licensing and rights agreements worked out through automatic templates (coming soon)
Store their work and collaborate with other professionals: With Avid cloud storage audio professionals can post sessions to their own cloud storage space and invite others to collaborate on projects (coming soon)
Seventeen additional plug-ins and nine new plug-in bundles are now available in the Avid Marketplace and as in-app purchases in Pro Tools.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More