founder/editor
Cut+Run
1) Basically, the way we think and work with clients has become more expansive with massive idea-driven campaigns that extend across multiple platforms and produce all sorts of new content. The non-traditional approach has become common practice. Regardless, a story is still a story and the fundamental way of taking people on a journey relies upon narrative, perspective, and the people working together to tell it. That will never change. Using extreme wide shots, however, might. They’re much harder to see on an iPhone.
2) Fearless Girl, by McCann, is one of my favorite projects of the year. It was a hugely successful piece of work that compelled people to respond spontaneously and emotionally. I watched a YouTube video of the creative team talking about the very first person who saw the girl, a middle aged women who just happened to be walking down the street in the early morning. This woman saw the statue facing off against the Bull and hugged her. Simple. Powerful. It must have felt amazing to witness that moment.
4) Looking at the political landscape – everywhere, not just in the US – what we face now pushes people creatively to use their voices through entertainment or advertising in new ways, which is a positive thing. When you are put in a corner you come out fighting with better skills. At least that’s what the boxer in me feels.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More