1) Basically, the way we think and work with clients has become more expansive with massive idea-driven campaigns that extend across multiple platforms and produce all sorts of new content. The non-traditional approach has become common practice. Regardless, a story is still a story and the fundamental way of taking people on a journey relies upon narrative, perspective, and the people working together to tell it. That will never change. Using extreme wide shots, however, might. They’re much harder to see on an iPhone.
2) Fearless Girl, by McCann, is one of my favorite projects of the year. It was a hugely successful piece of work that compelled people to respond spontaneously and emotionally. I watched a YouTube video of the creative team talking about the very first person who saw the girl, a middle aged women who just happened to be walking down the street in the early morning. This woman saw the statue facing off against the Bull and hugged her. Simple. Powerful. It must have felt amazing to witness that moment.
4) Looking at the political landscape – everywhere, not just in the US – what we face now pushes people creatively to use their voices through entertainment or advertising in new ways, which is a positive thing. When you are put in a corner you come out fighting with better skills. At least that’s what the boxer in me feels.