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    August 2017 Mid Year Report Card — Michael Pardee

    By Mike MorgeraUpdated:No Comments982 Views

    1) 2017 has validated the simple fact that the industry is ever changing. Broadening your scope, outreach and offerings is vital if you want to stay relevant. Partnering with other like minded people and entities to help solve clients problems is crucial. Being more than a service company has been one of our goals. Whether it’s direct to brand work or offering up solutions to clients that don’t have the budgets that they once had and help to solve their problems is imperative. Being agile and nimble in 2017 and beyond is and will be the new normal.

    2) The Nike Equality campaign from Wieden+Kennedy was inspiring from the moment we saw the first pass of the agency script. The message was timely and compelling and it wasn’t an attempt to push the brand which is a delicate and fine line.

    4) You have to open new doors. Being reactive is never a good business model. Along with our focus in animation and VFX for the advertising community, we have launched a sister company called Trio Media Ventures. Through our partners in Trio, we have begun development on a full length feature animated film with a Chinese based media company. For us, this has been a great opportunity to show what we are capable of, in addition it gives us the opportunity to tap into our network and talent pool. It also gives us the opportunity to leverage this experience and show what we can offer up to clients not only in the Ad world but other business sectors that we traditionally wouldn’t be exposed to such as non-profits, education and publishing companies to name a few.

    Michael Pardee
    executive producer/owner
    The Mission

    Director Kacper Larski Joins RSA Films For Spot Representation

    Tuesday, November 12, 2024

    RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garmin’s “Fenix 8” (direct to brand), U.S. Army Reserve’s “Helper” (DDB Chicago) and Bushmills Whiskey’s “Follow No One” (Mekanism). He’s also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.

    Larski’s distinctive aesthetic emerged in one of his first projects, Land Rover’s “68 Years Later,” which won a Cannes Young Directors Award in 2016. Two years later, he directed the “Greatness is Rare” campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.

    “The camera and film for me have always been about the ability to live 1,000 lives,” Larski said. “Stylistically, I want to transport viewers in whatever stories I’m telling--a super athlete’s runner’s high, a skier’s dream powder, a giant’s tale, even driving in space.”

    “Kacper is one of the most exciting filmmakers I’ve seen over the last several years,” said Luke Ricci, president, RSA Films US. “Whether it’s a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.”

    “Joining RSA is a dream come true,” Larski said. “The roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More

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