1) 2017 has validated the simple fact that the industry is ever changing. Broadening your scope, outreach and offerings is vital if you want to stay relevant. Partnering with other like minded people and entities to help solve clients problems is crucial. Being more than a service company has been one of our goals. Whether it’s direct to brand work or offering up solutions to clients that don’t have the budgets that they once had and help to solve their problems is imperative. Being agile and nimble in 2017 and beyond is and will be the new normal.
2) The Nike Equality campaign from Wieden+Kennedy was inspiring from the moment we saw the first pass of the agency script. The message was timely and compelling and it wasn’t an attempt to push the brand which is a delicate and fine line.
4) You have to open new doors. Being reactive is never a good business model. Along with our focus in animation and VFX for the advertising community, we have launched a sister company called Trio Media Ventures. Through our partners in Trio, we have begun development on a full length feature animated film with a Chinese based media company. For us, this has been a great opportunity to show what we are capable of, in addition it gives us the opportunity to tap into our network and talent pool. It also gives us the opportunity to leverage this experience and show what we can offer up to clients not only in the Ad world but other business sectors that we traditionally wouldn’t be exposed to such as non-profits, education and publishing companies to name a few.
