Obele Brown-West has been named president of agency Colle McVoy.

The 20-plus year industry vet has supervised integrated communications, media and technology teams. Her expertise spans retail, commerce, CPG, travel, automotive, entertainment, agribusiness, education, healthcare and petcare categories. A sampling of brands she’s stewarded include Chips Ahoy!, Mars Inc. ALDI, MilkPEP, Headspace, Blue Cross Blue Shield, Sanofi, Cars.com, PacSun, TracFone Wireless, Dove Chocolate, United Airlines, the NFL, Unilever, Etsy and Mattel brands.

“A rare being, Obele is a born connector,” said Colle McVoy CEO Jessica Henrichs. “Her foresight for opportunity and command of end-to-end marketing is unrivaled—the partnerships she’s brokered, revenue and operating model evolutions she’s architected and how she’s championed brand authenticity are case studies for cutting through chaos.”

Brown-West stated, “At this point in my career, workplace culture is at the top of my decisioning chart. What Colle McVoy is doing for clients is exceptional, but the team orientation and culture powering the creative agency’s success is what resonated with me.” She added, “The whole interview process was very different. I was never being sold. Instead, it was free-flowing conversations about the love and shared respect people have collaborating, pride in the award-winning work and real talk about the challenges that come with rapid growth. Getting to connect with people who’ve been at Colle McVoy less than a year all the way to a person celebrating their 25th anniversary spoke volumes.”

Brown-West’s career highlights include:
--Most recently leading AI-powered Tracer to the forefront of data intelligence conversations as president... Read More