1) It feels like the majority of the general public is finally embracing second screen viewing. Multi-screen viewing isn’t new, but has become a regular habit across demos. More and more campaigns are extending beyond broadcast and include the devices that have become such a big part of everyone’s lives.
2) Adidas Originals: Original is never finished. Not only is it visually stunning, but the timing was either of stroke of genius or the coincidence of a lifetime.
3) Timeliness and relevancy are essential to making great work. And the return of the Szechuan Sauce activation that We Are Unlimited created for McDonald’s had the good fortune of being attached to a cultural rocket ship.
4) I think, at least I hope, that we are learning that quality beats quantity. A memorable ad that sticks in consumers’ heads lifts a brands quality and perception more so than blanketing channels with logos.
5) Awards are great, but watching all the case study films is what is truly eye opening for me. The amount of impressions that these campaigns get is incredible; I didn’t even know that numbers existed with that many commas in them.
6) AI both online and in everyday life is going to take a big leap forward in the near future. From personal assistants to online chat bots who can deliver perfectly timed and targeted information to consumers, AI will become a huge part of everything we do.
