1) Who could have predicted that we’d be nearing the end of 2017 and celebrating statues, murals, puns, and a 50 year old outdoor campaign. I think it’s because in a moment of drastic change we’ve sought safety in trying to reinvent traditional mediums. Breathing new life into old forms by using new forms like Snapchat, Instagram, and Facebook – to bring participation, personalization, and making them social.
3) We are about to launch a campaign for Supercell’s Clash games that brings a character from the game world into our world for a month. What an incredible opportunity to explore what our world would be like if a hero lived with us. What would they do here? How would they affect us? How would we affect them when they returned?
4) From a business perspective I think we’ll see more production companies and small creative agencies merging to form new creative offerings for brands. We’ll continue to see more brands bring creative, production, and strategy in-house but staffed in ways agencies have been reluctant to leap forward with.
Creatively I’m very curious about voice and how it will reinvent how we think about radio. We’re googling for things by voice instead of typing. The opportunity reminds me of the recent resurgence of outdoor, physical, and activation ideas because of mobile. How do you write for radio when the audience can talk back?
5) In an ever changing world of technology, social, devices, fancy cameras and data – whether it was 50 years ago or 50 years from now – work that champions the human spirit in original and creative ways always rises to the top. And more than ever brands are looking for their unique way to do this and make what they stand for matter.
6) We’re giving careful consideration to buying a karaoke machine for the agency.
