1) Impressions, impressions, impressions. When you produce more content, you get more impressions. Does that mean they are good impressions? Is our future about impressions or good work? Quality and craft are the foundation of our business. Quality over quantity. Less is more.
2) “Fearless Girl” and “We’re the Superhumans” were so good. Simple and thoughtful. Great concepts that were well executed. Plays to less is more.
3) I would say “Fearless Girl” by far. The message is strong and timely. Simple and thoughtful. The “impressions” were there because it was impressive. Relevant. In this case, do the impressions matter? No. It’s great for what it is and that’s why people reacted the way they did.
4) I don’t believe in crystal balls but love the Magic 8 Ball. I’d love to see thoughtful and meaningful work that has an impact on human beings. Don’t get me wrong, I realize we’re in a business of selling goods or services. My hope is to be part of and see work that makes a difference.
5) The recent awards shows have shown that things that make a difference will be recognized. Good work in general will be recognized. I’d love to see a lot more good work in general which will come from clients being fearless while not focusing on impressions. Look at Superhumans, Audi “Duel”, etc. Simple and entertaining.
