owner/editor
Bikini Edit
1) It seems the priorities in advertising have changed. The current trend is pushing quantity over quality. With all the opportunities and placements for advertising across all media, there seems to be less thought and care that goes into developing and executing good creative ideas. Everything is over tested and safe, which has led to most advertising being uninspired and overdone. There is an illusion is that there are fewer opportunities to flex our creative muscles and utilize our craft. But now is the time to break through the white noise and create something sophisticated, daring and bold; pure entertainment that will resonate with viewers.
4) Advertising used to be entertainment. People would watch and be engaged by commercials on television. The dynamic has changed dramatically. Thinking beyond today in the near future, I believe that viewers will push back and turn off the ads whenever/wherever they can. There is an overabundance of advertising being pushed to viewers. We tend to create what is falsely considered suitable for their tastes and forgot about what is engaging and compelling. If we just get back to the basics and offer entertaining and emotional stories, we will have a better way to connect with the targeted customers.
6) Technology doesn’t make the craft, people do. We don’t see enhancements in technology as a creative solution. If anything, technology, with all its advantages, is actually hurting the creative process by taking away the layers and depth that is required for high level creative, as it is just a tool. Giving someone a hammer does not make them a carpenter.
“Dune: Part Two” and “House of the Dragon” Win 2 HPA Awards Apiece
Dune: Part Two and House of the Dragon each scored two HPA Awards during a gala ceremony at the Television Academy’s Wolf Theatre in North Hollywood, Calif. on Thursday night (11/7). The HPA Awards honor trailblazing talent in the postproduction industry, celebrating standout achievements in color grading, sound, editing, restoration, and visual effects across theatrical features, commercials, and episodics.
Dune: Part Two topped the Outstanding Color Grading--Live Action Theatrical Feature and the Outstanding Sound--Theatrical Feature categories.
House of the Dragon’s two wins were for “The Red Dragon and the Gold” episode which scored for Outstanding Visual Effects--Live Action Episode or Series Season, and Outstanding Editing--Episode or Non-Theatrical Feature (Over 30 Minutes). In the latter HPA Creative Category, House of the Dragon tied with the “Part Six: Far,l Far Away” episode of Ahsoka.
The HPA’s Judges Award for Creativity and Innovation honored Taylor Swift | The Eras Tour. This recognition celebrates the profound impact on both live and filmed entertainment that defined The Eras Tour, underscoring its exceptional impact on audiences and the industry. The jury issued a statement outlining their choice: “Celebrated as the cultural phenomenon of 2023, Taylor Swift | The Eras Tour set new records in box office sales, tour revenues, and attendance. The tour showcased exceptional artistry and innovation, making a profound impact on both live and filmed entertainment.”
This year, FotoKem was awarded the Charles S. Swartz Award for its role in supporting filmmakers, studios, cinematographers, and artists across diverse film and media landscapes. Also celebrated... Read More