Adam Hashemi of Furlined directed this spot which plays like a heist film, building suspense until the very end when the impending caper turns out to be a mundane slice of life. Turns out when you’re behind the wheel of an Audi S8, it’s natural to heighten every moment–even when you’re just waiting at the curb for your gal to buy a cup of coffee.
Titled “Suspect,” the commercial broke during tonight’s NFL regular season opening game telecast pitting the New York Giants against the Dallas Cowboys. Agency is Venables Bell & Partners, San Francisco.
The Venables Bell team included executive creative directors Paul Venables and Will McGinness, creative directors Erich Pfeifer and Tyler Hampton, art director Matt Miller, copywriter Matt Keats, director of integrated production Craig Allen and producer Mandi Holdorf.
Toby Irwin was the DP. Editor was Russell Icke of The Whitehouse.
VFX house was The Mill LA.Here’s “Suspect”:
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More