Adam Hashemi of Furlined directed this spot which plays like a heist film, building suspense until the very end when the impending caper turns out to be a mundane slice of life. Turns out when you’re behind the wheel of an Audi S8, it’s natural to heighten every moment–even when you’re just waiting at the curb for your gal to buy a cup of coffee.
Titled “Suspect,” the commercial broke during tonight’s NFL regular season opening game telecast pitting the New York Giants against the Dallas Cowboys. Agency is Venables Bell & Partners, San Francisco.
The Venables Bell team included executive creative directors Paul Venables and Will McGinness, creative directors Erich Pfeifer and Tyler Hampton, art director Matt Miller, copywriter Matt Keats, director of integrated production Craig Allen and producer Mandi Holdorf.
Toby Irwin was the DP. Editor was Russell Icke of The Whitehouse.
VFX house was The Mill LA.Here’s “Suspect”:
FireAid Concert Features Major Music Stars, Shares Stories Of Loss To Raise Money For L.A. Wildfire Relief
Pop stars, first responders, rock stars and those who've lost everything in the devastating LA-area wildfires came together for FireAid, a massive benefit concert Thursday that combined spectacular performances with moving storytelling from survivors and reminders of the destruction.
In a night full of surprises, a reunion of Nirvana — fronted by St. Vincent, Kim Gordon and Joan Jett in the place of the late Kurt Cobain — tops the list. They launched into "Breed," "School" and "Territorial Pissings" respectively, inspired and unexpected choices.
Drummer Dave Grohl's daughter, Violet, then emerged on stage for "All Apologies."
Closer Lady Gaga, after powering through the Oscar-award winning "Shallow" and "Always Remember Us This Way" from "A Star Is Born," played a new song on the piano. "It's just for tonight, it's just for you," she said of the song she wrote with fiancé businessman Michael Polansky. "Time is a healer."
"All I need is time," she sang in the folk-y pop chorus. "To heal my broken wings and then I'll soar."
Green Day kicked off the massive show by launching into "Last Night on Earth" at the Kia Forum and were soon joined by Billie Eilish for the first surprise of the night. The lyrics are surprisingly astute: "If I lose everything in the fire / I'm sending all my love to you."
After their set, Green Day frontman Billie Joe Armstrong hugged actor Billy Crystal, who was there to welcome to the crowd at the Kia Forum.
"Our goal is simple tonight, to spend more money than the Dodgers spent on free agents," he joked. He told the audience U2 offered the first big donation of the night: $1 million dollars.
Crystal said he was wearing the clothes he had on when he evacuated. He lost his home in... Read More