CLIENT
Samsung Projection TV With DLP.
PRODUCTION CO.
Biscuit Filmworks, Los Angeles.
Marcel Langenegger, director; Robert Fraisse, DP; Shawn Lacy Tessaro, executive producer; Eric Escott, producer. Shot on location in Los Angeles.
AGENCY
Cheil Communications America (CCA), Ridgefield Park, N.J.
Tom McManus, creative director/art director; David Muldoon, copywriter; Tony Harding, producer.
EDITORIAL
Bikini Edit, New York.
El Ohayon and Damien Clayton, editors; Gina Pagano, executive producer.
POST/VISUAL EFFECTS
rhinofx, New York.
Rick Wagonheim, partner/executive producer; Camille Geier, executive producer; Karen Bianca, producer; Arman Matin, creative director; Nik Schlumpf, Inferno artist.
Moving Images, New York.
Milan Boncich, colorist.
AUDIO POST
audioEngine, New York.
Tom Goldblatt and Rex Recker, mixers; Dave Scaringe and Sam Shaffer, assistant mixers.
MUSIC/SOUND DESIGN
Bang Music, New York.
Espen Noreger, composer/sound designer; Lyle Greenfield, executive producer; Brian Jones, producer.
Bikini Edit.
El Ohayon, sound designer.
THE SPOT
In "Runners," people jogging along a beach suddenly come upon a large glass wall that extends across the sandy plain. One of the men leans forward to see what lies beyond. On the other side, another man stands in front of what is revealed to be his Samsung TV with DLP (Digital Light Processing). The voiceover notes that the TV’s image is so clear that you might not be the only one to think it’s real. The runners then retreat and look back in wonderment. The :30’s tag is "Samsung: Everything else is just TV."
Spot broke in December.