CLIENT
Liberty Mutual Insurance Company.
PRODUCTION CO.
Academy, London.
Frederic Planchon, director; Stuart Graham, DP; Nick Morris, executive producer; Richard Fenton and Bridget Blake-Wilson, producers. Shot on location in San Francisco.
AGENCY
kirshenbaum bond + partners, New York.
Logan Wilmont, executive creative director; Pierre Lipton, copywriter; Randy Cohen, producer; Jim Wood, art director.
EDITORIAL
The Whitehouse, New York.
John Smith, editor; Anne Verschoor, assistant editor; Julie Rechsteiner, producer.
POST/VISUAL EFFECTS
The Mill, New York.
Dirk Greene, online editor/lead Flame artist; David Parker and Jamie Scott, Flame assistants; Arlene Persaud and Dadi Einarsson, CG artists; Verity Grantham, producer.
Company 3, New York.
Tim Masick, colorist.
AUDIO POST
audioEngine, New York.
Tom Goldblatt, mixer; Kelly Harnett, assistant mixer.
MUSIC/SOUND DESIGN
Elias Arts, bicoastal.
Michael Sherwood, composer, "Golf Ball"; Jimmy Haan, composer, "Shopping Cart"; Dean Hovey, sound designer; Fritz Doddy, creative director; Keith Haluska, producer.
THE SPOTS
Two :30s illustrate Liberty Mutual’s "Insurance in action" tagline. "Shopping Cart" shows an out-of-control cart careening down a street eventually hitting a barbecue grill, which rolls into the avenue and causes a minivan to smack into an electrical pole. That pole, in turn, falls down on top of another car. "Golf Ball" features a similar scenario, with the ball embarking on a ride of disaster, which includes knocking a person off of a bicycle, breaking a windshield, wrecking a garbage disposal, and busting a water pipe.
Spots broke in May.
