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    AudioBanks Heads To The Beach For Dole

    By SHOOT StaffUpdated:No Comments1499 Views
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    CLIENT

    Dole Food Co./Dole Fruit Bowls.

    PRODUCTION CO.

    Space Program, Hollywood.

    Whitey Bel-Air III, director; Chris Conway and Stefan Czapsky, DPs; Bill Reilly, executive producer; Leroy Glass, producer. "Mr. Fruit Goes to School" shot on location in Los Angeles, and "Mr. Fruit Goes to the Beach" shot on location in Malibu, Calif.

    AGENCY

    Mendelsohn|Zien Advertising,

    Los Angeles.

    Jordin Mendelsohn, creative director; Brittany Stevenson, executive producer; Melissa Cottingham, assistant producer; Lisa Gargano, art director; Simone Sato, copywriter.

    EDITORIAL

    Bill Marmor, freelance editor.

    (Marmor has since launched Rex Edit, Venice, Calif.); Ben Hopkis, assistant editor.

    POST/VISUAL EFFECTS

    Company 3, Santa Monica.

    Mike Pethel, colorist.

    525 Studios, Santa Monica.

    Patrick Poulatian, digital effects artist/online editor.

    AUDIO POST

    AudioBanks, Santa Monica.

    Chris Winston, mixer.

    MUSIC

    Ear to Ear, Santa Monica.

    Brian Banks, composer; Amy Lyngos, executive producer.

    THE SPOTS

    Two :30s—"Mr. Fruit Goes to School" and "Mr. Fruit Goes to the Beach"—spotlight how fruit can be abused by showcasing a day in the life of a peach as he is taken to school and tossed around on the beach. The fruit endures a bumpy lunchbox ride, a sandwich squash, a toss in the ocean and an attack by a group of seagulls. The spots end with the tag line, "There are times when fruit could use a little protection. Dole Fruit Bowls. The well-protected fruit."

    Spots broke in May.

    Category:ScreenWork



    “Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit

    Thursday, November 28, 2024

    Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?

    That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.

    "It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."

    "Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.

    "It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."

    The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.

    "It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."

    The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More

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