A short video highlighting the thermal and night vision assistant technology in the all new Audi A6 has been so well received that Audi of America has decided to run it into national cable TV rotation on Sunday (10/30). The video was originally intended to be just for social media use and for seeding throughout Audi’s digital channels, using some pre-roll units, Facebook, YouTube, Twitter and search engines.
The video was shot from inside the car; it provides a through-the-windshield view of trick-or-treaters crossing the street (there are 41 million children out on the streets during Halloween) and shows how they are highlighted with the night vision assistant and the system’s thermal imaging camera. Powered by thermal imaging technology, Audi night vision assistant can detect pedestrians up to 300 feet away.
The creative team at AKQA, San Francisco, behind the video included group creative director Bob Pullum, associate creative director/writer Nick Strada, sr. art director Michael Gurman, producer Andrea Bustabade and project manager Alyssa Prince.
Mike Murray directed the video via AKQA, and co-edited with Julie Logan. VFX supervisor was Matt Law.
Audio engineer was Craig Helmholz of Crescendo Studios.
Oscar Shortlists Unveiled Across 10 Categories
The Selena Gomez ballad "Mi Camino," the Will Ferrell and Harper Steele road trip documentary "Will & Harper" and Trent Reznor and Atticus Ross's pulsating "Challengers" score are one step closer to an Oscar nomination. The Academy of Motion Picture Arts and Sciences unveiled shortlists in 10 categories Tuesday, including for documentary, international feature, best song and score. Two musicals, "Emilia Pérez" and "Wicked," were well represented in the categories. Netflix's audacious transgender drug-lord drama "Emilia Pérez" was most named, advancing in international feature, original score, two original songs including "Mi Camino" and "El Mal" (performed by Zoe Saldaña), sound and hair and makeup. "Wicked" also moved forward in several categories, like hair and makeup, original score, sound and visual effects. The adaptation of the Broadway musical did not include original songs and therefore wasn't eligible in that category. The song semifinalists include several notable artists, like Pharrell Williams for "Piece by Piece," Lainey Wilson for her "Twisters" song "Out of Oklahoma," Elton John and Brandi Carlile for "Never Too Late" and Robbie Williams for "Forbidden Road" from "Better Man." Diane Warren may also be heading for a 16th nomination for her song from "The Six Triple Eight." Nicholas Britell's "Winter Coat," performed by Saoirse Ronan in "Blitz," was also included, as was Lin-Manuel Miranda's "Tell Me It's You" from "Mufasa: The Lion King," performed by Aaron Pierre and Tiffany Boone. Among the 15 documentaries eligible for nominations are "The Bibi Files,""Daughters," "Eno," "Frida,""The Remarkable Life of Ibelin," "Dahomey," "Union," "Porcelain War" and "No Other Land." There are also 15 international features advancing, including... Read More