A short video highlighting the thermal and night vision assistant technology in the all new Audi A6 has been so well received that Audi of America has decided to run it into national cable TV rotation on Sunday (10/30). The video was originally intended to be just for social media use and for seeding throughout Audi’s digital channels, using some pre-roll units, Facebook, YouTube, Twitter and search engines.
The video was shot from inside the car; it provides a through-the-windshield view of trick-or-treaters crossing the street (there are 41 million children out on the streets during Halloween) and shows how they are highlighted with the night vision assistant and the system’s thermal imaging camera. Powered by thermal imaging technology, Audi night vision assistant can detect pedestrians up to 300 feet away.
The creative team at AKQA, San Francisco, behind the video included group creative director Bob Pullum, associate creative director/writer Nick Strada, sr. art director Michael Gurman, producer Andrea Bustabade and project manager Alyssa Prince.
Mike Murray directed the video via AKQA, and co-edited with Julie Logan. VFX supervisor was Matt Law.
Audio engineer was Craig Helmholz of Crescendo Studios.
Britt Nolan Named CCO For McCann Worldgroup, North America
Britt Nolan has been hired as chief creative officer at McCann Worldgroup, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann.
Nolan will work directly with the network’s creative leadership in the U.S. and Canada to lead the development of ideas that solve clients’ business challenges, guided by the creativity of the network’s founding philosophy of “Truth Well Told.” Key to this effort will be fostering collaboration across capabilities and agencies, leveraging the network’s talent and expertise in strategy, design, commerce, branding and production to bring its best-in-class offerings to bear for each client.
“Britt is without a doubt a leader and a point of reference for excellence in our industry,” said Campopiano. “He has led some of North America’s very best work in recent years with incredible range--creating eye-catching, smart, authentic, and funny ways of connecting brands with people. He has a rare track record of success across both creative and business, with a unique understanding of how they power each other. And most importantly, we share a common belief that brand-building is right now more important than it ever was, and the only way to do it is through radical creativity based on human truths. He embodies the very essence of our Truth Well Told philosophy.”
Most recently president and chief creative officer of Leo Burnett Chicago, Nolan comes to McCann Worldgroup with a track record of creative achievement and business impact, both for his clients and the agencies at which he’s worked. Over the years, his work has won Grand Prix or Best in Show at every major international award show, including over 50 Cannes Lions, as well as recognition... Read More