A short video highlighting the thermal and night vision assistant technology in the all new Audi A6 has been so well received that Audi of America has decided to run it into national cable TV rotation on Sunday (10/30). The video was originally intended to be just for social media use and for seeding throughout Audi’s digital channels, using some pre-roll units, Facebook, YouTube, Twitter and search engines.
The video was shot from inside the car; it provides a through-the-windshield view of trick-or-treaters crossing the street (there are 41 million children out on the streets during Halloween) and shows how they are highlighted with the night vision assistant and the system’s thermal imaging camera. Powered by thermal imaging technology, Audi night vision assistant can detect pedestrians up to 300 feet away.
The creative team at AKQA, San Francisco, behind the video included group creative director Bob Pullum, associate creative director/writer Nick Strada, sr. art director Michael Gurman, producer Andrea Bustabade and project manager Alyssa Prince.
Mike Murray directed the video via AKQA, and co-edited with Julie Logan. VFX supervisor was Matt Law.
Audio engineer was Craig Helmholz of Crescendo Studios.
Directing Duo Mindcastle Joins Farm League For Commercials and Branded Content
Film company and certified B Corporation Farm League has added directing duo Mindcastle--consisting of Casey Warren and Danielle Krieger--to its roster for U.S. representation spanning commercials and branded content.
Mindcastle has spent a decade building a body of work that takes viewers from energetic anthemic sports campaigns to emotional narrative stories to big worlds layered with CGI and VFX. The common link through each genre is their crafted, highly cinematic visual language and grounded performances from believable heroes.
After developing their cinematic eye through photography, they first began directing when ESPN approached them to create a piece from the NFL draft. This snowballed into travel across the globe for numerous films, commercials and TV shows, and collaborations with talent including Derek Jeter, Floyd Mayweather, and Guillermo del Toro. Mindcastle’s work for Adidas, Questrade and Patron shows the spectrum of their worlds and themes.
In a joint statement, Mindcastle shared, “Farm League’s work has an energy and dynamism to it where it’s not only defined by a strong visual style, but it also captivates your heart. We love the passion and mindset that the Farm League team brings to each project, including their drive to infuse a creative-first ethos into each project. We are incredibly excited to dig in together to continue expanding our roots of memorable and dynamic narratives.”
Tim Lynch (TL), Farm League Founder and EP, commented, “Mindcastle’s passion for telling big, crafted stories struck me immediately. They create worlds that are visually intriguing and grounded in humanistic performances, exactly the balance we seek at Farm League. We can’t wait to see where their vision can go... Read More