A short video highlighting the thermal and night vision assistant technology in the all new Audi A6 has been so well received that Audi of America has decided to run it into national cable TV rotation on Sunday (10/30). The video was originally intended to be just for social media use and for seeding throughout Audi’s digital channels, using some pre-roll units, Facebook, YouTube, Twitter and search engines.
The video was shot from inside the car; it provides a through-the-windshield view of trick-or-treaters crossing the street (there are 41 million children out on the streets during Halloween) and shows how they are highlighted with the night vision assistant and the system’s thermal imaging camera. Powered by thermal imaging technology, Audi night vision assistant can detect pedestrians up to 300 feet away.
The creative team at AKQA, San Francisco, behind the video included group creative director Bob Pullum, associate creative director/writer Nick Strada, sr. art director Michael Gurman, producer Andrea Bustabade and project manager Alyssa Prince.
Mike Murray directed the video via AKQA, and co-edited with Julie Logan. VFX supervisor was Matt Law.
Audio engineer was Craig Helmholz of Crescendo Studios.
Gene Hackman Died Of Heart Disease; Hantavirus Claimed His Wife’s Life About One Week Prior
Actor Gene Hackman died of heart disease a full week after his wife died from hantavirus in their New Mexico hillside home, likely unaware that she was dead because he was in the advanced stages of Alzheimer's disease, authorities revealed Friday. Both deaths were ruled to be from natural causes, chief medical examiner Dr. Heather Jarrell said alongside state fire and health officials at a news conference. "Mr. Hackman showed evidence of advanced Alzheimer's disease," Jarrell said. "He was in a very poor state of health. He had significant heart disease, and I think ultimately that's what resulted in his death." Authorities didn't suspect foul play after the bodies of Hackman, 95, and Betsy Arakawa, 65, were discovered Feb 26. Immediate tests for carbon monoxide poisoning were negative. Investigators found that the last known communication and activity from Arakawa was Feb. 11 when she visited a pharmacy, pet store and grocery before returning to their gated neighborhood that afternoon, Santa Fe County Sheriff Adan Mendoza said Friday. Hackman's pacemaker last showed signs of activity a week later and that he had an abnormal heart rhythm Feb. 18, the day he likely died, Jarrell said. Although there was no reliable way to determine the date and time when both died, all signs point to their deaths coming a week apart, Jarrell said. "It's quite possible he was not aware she was deceased," Jarrell said. Dr. Michael Baden, a former New York City medical examiner, said he believes Hackman was severely impaired due to Alzheimer's disease and unable to deal with his wife's death in the last week of his life. "You are talking about very severe Alzheimer's disease that normal people would be in a nursing home or have a nurse, but she was taking care... Read More