David Christopher, chief marketing officer of AT&T Mobility, has been named chair of the board of directors of the Ad Council. He succeeds Laura Desmond, global CEO of Starcom MediaVest Group. Christopher will be board chair through June 2016 when he will be succeeded by David Kenny, chairman and CEO of The Weather Company.
“David Christopher is a thought leader in the communications industry, particularly in marketing and the ever-changing digital world,” said Lisa Sherman, president and CEO of the Ad Council.
Christopher joined the Ad Council board in 2010 and became a member of the executive committee in July 2011. Among his many contributions to the Ad Council, Christopher helped spearhead the 2012 New York anti-truancy PSA campaign, created in partnership with the Bloomberg administration. Targeting chronic absenteeism, the campaign was the largest ever city-wide effort to inform parents that students who routinely miss school are more likely to drop out and offered a wide range of resources to help parents keep their kids on track. The campaign received donated media through New York City and more than 40 percent of parents reported seeing the PSAs.
“Serving the Ad Council means a great deal to me because of the power it has to affect change on our most pressing social issues,” said Christopher. “With such a strong board and management team, I am confident we will continue the Ad Council’s tradition of outstanding work.”
Christopher has served as CMO for AT&T Mobility since 2004, and leads all marketing for AT&T’s 120M-plus customer wireless business. He is responsible for the company’s extensive portfolio of wireless products and services, including voice and data plans, smartphones, tablets, wearables and cloud products, as well as marketing and advertising for AT&T’s connected home platform, AT&T Digital Life, and the company’s prepaid brands, Cricket Wireless and GoPhone. Christopher also oversees the AT&T Developer Program and its more than 55,000 members, leading the team that determines and delivers the APIs, tools and training developers need to build new and innovative platforms. He is on the Facebook and Twitter client councils and is a member of the Marketing 50. In 2014, he was named to Forbes’ 50 Most Influential CMOs list.
With Christopher’s election, the Ad Council will continue its ongoing tradition of rotating board chairs every year between the organization’s founding sectors: media companies, advertising agencies and corporate advertisers.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More