By Peter Svensson, Technology Writer
NEW YORK (AP) --AT&T Inc. said Thursday it would no longer sponsor Tiger Woods, joining Accenture in dropping support for the world’s top golfer, who’s taking a break from the sport to focus on his marriage after his admitted infidelity.
The phone company hasn’t used Woods’ image extensively in advertising, but its logo appeared on his golf bag. That deal had been billed as a “multiyear” agreement when it was signed early in 2009, after Buick ended its endorsement one year early because of its financial woes.
Woods has also been the host of the AT&T National PGA Tour event since it started in 2007. Tour spokesman Ty Votaw said that since Woods is on indefinite leave from professional golf, he will not serve as host for the 2010 event. However, his Tiger Woods Foundation will continue to be the beneficiary of the AT&T National, under a contract that runs through 2014, Votaw said.
AT&T said it would continue to sponsor the event.
Woods won the 2009 AT&T National in July at the Congressional Country Club in Bethesda, Md. The AT&T National is moving to Aronimink Country Club outside Philadelphia the next two years as Congressional prepares to host the 2011 U.S. Open.
AT&T has also been the presenting sponsor of the annual Tiger Jam concert event in Las Vegas, but that contract has expired, according to AT&T spokesman Michael Coe.
AT&T, which is based in Dallas, did not comment on its reasons for dropping Woods, or how much the relationship was worth.
Woods’ agent, Mark Steinberg, had no comment on AT&T’s decision.
Woods’ image has taken a beating since a Thanksgiving holiday car accident at the golfer’s Florida home was followed by an admission of extramarital “transgressions.” Most of Woods’ $100 million in annual earnings has come not from tournament winnings but from companies that wanted to be associated with his persona.
Consulting firm Accenture dropped the athlete two weeks ago, saying he was “no longer the right representative” of the company’s values.
Gillette, a unit of the Procter & Gamble Co., also has said it won’t air ads for its razors that include Woods or include him in public appearances.
Swiss watch maker Tag Heuer, a unit of luxury goods empire LVMH Moet Hennessy Louis Vuitton, also said that it would “downscale” its use of golfer Tiger Woods’ image in its advertising campaigns for the foreseeable future.
Electronic Arts Inc., which puts out the “Tiger Woods PGA Tour” series of golf video games, has not said what its plans are for the franchise. The company did not immediately return requests for comment Thursday. Nike Inc. and PepsiCo Inc.’s Gatorade are other big sponsors that haven’t severed their ties.
AP Golf Writer Doug Ferguson in Honolulu contributed to this report.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More