Design-driven branding and marketing firm VSA Partners has named Ashley Geisheker, former EP at Cavalry, as associate partner, executive director of production. Geisheker will be charged with continuing the growth and development of VSA’s production department and overseeing integrated productions of all client work.
“Ashley’s talent and experience bringing integrated ideas to life will be invaluable as VSA continues to win more top tier marketing and branding engagements,” said William Rosen, partner and marketing practice lead at VSA Partners. “As we connect the dots between branding, marketing, digital and data science, our production department continues to evolve to help deliver our clients holistic solutions executed to VSA’s standards.”
Last month VSA was announced as marketing and digital agency of record for Beam Suntory’s Hornitos Tequila, and Geisheker—alongside Bob Winter, partner, executive creative director at VSA—will produce television spots for the marketing program set to launch this spring.
Prior to VSA, Geisheker oversaw broadcast at Cavalry, including most notably managing production for the Coors Family of Brands. Geisheker has also held production roles at Y&R and Energy BBDO, working with clients including Wrigley, Hotels.com and Sears.
“VSA’s history of exceptional design thinking coupled with a legacy for creating the highest quality creative work was something I’ve always admired,” says Geisheker. “I’m looking forward to continuing to produce break-through content across all platforms, along with continuing to build a department of talented, multi-disciplined producers.”
VSA Partners also has on its client roster Beam Suntory’s 2 GINGERS Irish Whisky, Alibaba, and Marvin Windows & Doors, among others.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More