Design-driven branding and marketing firm VSA Partners has named Ashley Geisheker, former EP at Cavalry, as associate partner, executive director of production. Geisheker will be charged with continuing the growth and development of VSA’s production department and overseeing integrated productions of all client work.
“Ashley’s talent and experience bringing integrated ideas to life will be invaluable as VSA continues to win more top tier marketing and branding engagements,” said William Rosen, partner and marketing practice lead at VSA Partners. “As we connect the dots between branding, marketing, digital and data science, our production department continues to evolve to help deliver our clients holistic solutions executed to VSA’s standards.”
Last month VSA was announced as marketing and digital agency of record for Beam Suntory’s Hornitos Tequila, and Geisheker—alongside Bob Winter, partner, executive creative director at VSA—will produce television spots for the marketing program set to launch this spring.
Prior to VSA, Geisheker oversaw broadcast at Cavalry, including most notably managing production for the Coors Family of Brands. Geisheker has also held production roles at Y&R and Energy BBDO, working with clients including Wrigley, Hotels.com and Sears.
“VSA’s history of exceptional design thinking coupled with a legacy for creating the highest quality creative work was something I’ve always admired,” says Geisheker. “I’m looking forward to continuing to produce break-through content across all platforms, along with continuing to build a department of talented, multi-disciplined producers.”
VSA Partners also has on its client roster Beam Suntory’s 2 GINGERS Irish Whisky, Alibaba, and Marvin Windows & Doors, among others.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More