CLIENT
Best Western International.
PRODUCTION CO.
Mr. Big Film, Chicago.
Tim Bieber, director/DP; Kate Zimmer, executive producer; Cate Wilson, producer. Shot on location in Chicago.
AGENCY
The Davis Media Group,
Baltimore.
Michael Diliberto, creative director/art director; Andy Ellis, copywriter/music producer; Judy Wittenberg, producer/music producer.
EDITORIAL
Mad River Post, Santa Monica.
Lucas Eskin, editor; Ann Kirk, producer.
POST
Company 3, Santa Monica.
Steve Rodriguez, colorist.
VISUAL EFFECTS
525 Studios, Santa Monica.
Steve Meyers, visual effects director; Nicole Tidwell, producer.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer.
MUSIC/
SOUND DESIGN
ASA Productions, Indianapolis.
Rich Airis and Scott Kemper, composers/arrangers/sound designers; George Evans, executive producer.
THE SPOTS
"Kids" (:30) showcases vignettes of youngsters, who are welcomed at Best Western with open arms. In "Pillows" (:30), people lying comfortably on pillows are shown in various Best Western locales via CG. And in "Family" (:30), relatives discuss their vacation plans while sitting at a kitchen table, when suddenly the baby, again aided by CG, speaks up and suggests a visit to Chicago because he’s heard that the Windy City is "a toddler town."
Spots broke in November.