Director Matt Lenski has joined the roster of Arts & Sciences for U.S. representation. He has already wrapped his first project for the company: an integrated campaign for Smirnoff from 72andSunny that features Silicon Valley’s Thomas Middleditch and T.J. Miller, who spontaneously leave the set and take a road trip across the country to go to Comic Con. Prior to coming aboard Arts & Sciences, Lenski was with Supply&Demand.
Known for his comedy work and strong characters, Lenski has directed spots for such clients as ESPN, EA Sports, Sauza Tequila, and H&R Block. “Matt’s ability to elevate ideas and bring a unique, strong point of view to each project is something we were drawn to,” said Mal Ward, managing director, Arts & Sciences.
Lenski is also a successful TV and film director. His short film Meaning of Robots premiered at the Sundance Film Festival and SXSW, was honored at The Museum of Modern Art and the Film Society of Lincoln Center’s New Directors/New Films, and came up a winner at the Nashville Film Festival. He is currently in development on a television series based on his web-series adaptations of the comic book The Perry Bible Fellowship (PBF). Lenski’s PBF web films screened at the 2015 Ted Talks, and garnered a Vimeo Staff Pick.
Lenski began his career at MTV in the On Air Promos department where he wrote and directed campaigns for assorted series and received a GLAAD award for his pro-social work for the network. He is an MTV Video Music Award winner and has directed videos for artists such as Band of Horses, Regina Spektor, Mark Ronson and Fall Out Boy (winner of an MTV Video Music Award). His music videos have landed spots on broadcast networks and have earned well over 60 million hits on YouTube.
A native New Yorker, Lenski studied at The Lee Strasberg Theatre & Film Institute and The Department of Theatre, Film & Dance at Cornell University.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More