Arts & Letters Creative Co., an independent shop working in advertising and technology with clients such as Google, ESPN and NBC News, has promoted Geoff Castillo to director, where he will be responsible for directing content and film at XYZ, the agency’s in-house production studio. This newly created position comes after a year of growth for the agency which now has 162 employees.
Castillo served as the director on the Google Photos’ “Look at Your Photographs” spot featuring Nickelback. Prior to that, Castillo was an art director at the agency where he has already helped to direct multiple internal productions and was one of the first creative hires in 2017.
Charles Hodges, founder and ECD of Arts and Letters Creative Co., said, “As an agency that makes so much of our work within our walls, it was important to us to have someone (Castillo) leading the charge who understands our entire creative process and the best way to deliver amazing work for our clients.”
Arts & Letters has recently created several projects in-house within XYZ including NBA on ESPN’s “It’s NBA on ESPN Time,” NFL on ESPN’s “Looks Like We Made It” and GPay’s “Make it Happen” campaign.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More