CLIENT
Target Corp.
PRODUCTION CO.
The Artists Company, Bicoastal/International.
Gregory Maya, director; Timothy Ives, DP; Roberto Cecchini and Lori Lober, executive producers; Leanne Amos, producer. Shot at GMT Studios, Culver City, Calif.
AGENCY
Peterson Milla Hooks, Minneapolis.
Dave Peterson, creative director; Gary Tassone, executive producer; David Richardson, art director; Nate Morely, copywriter.
EDITORIAL
Fischer Edit, Minneapolis.
Brett Astor, editor; Stacia Kramer, producer.
POST
Fischer Edit.
Scott Skaja, online editor.
Company 3, Santa Monica.
Billy Gabor, colorist; Jimmy Tom, assistant colorist.
VISUAL EFFECTS
Fischer Edit.
Scott Skaja, effects artist.
AUDIO POST
Wow & Flutter, Santa Monica.
Ken Brumstead, mixer/engineer.
MUSIC
Wow & Flutter.
Ken Brumstead, arranger.
THE SPOT
Lounge lizards Marty and Elaine (of Dresden Room, Los Angeles, fame) perform a cover of "I Will Survive" in front of a bright red backdrop. The :30, named after the duo, features the tag line, "You don’t need a million dollars to survive."
Spot broke May 3.