CLIENT
International Paper.
PRODUCTION CO.
The Artists Company, Bicoastal/International.
Gregory Maya, director; Timothy Ives, DP; Roberto Cecchini and Lori Lober, executive producers; Michael Downey, producer. Shot on location in Sharon and Fort Mill, S.C., and Union and Cleveland, N.C.
AGENCY
Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York.
Rocky Pina, creative director; Pippa Paulson, producer; Karla Childers, art director; Erin Durkee, copywriter.
EDITORIAL
Berwyn Editorial, New York.
Scott Gibney and Steve Bell, editors; Kathia Almedia, executive producer.
POST
Berwyn Editorial.
Nick Belton, online editor; Ruth Chon, assistant online editor.
Nice Shoes, New York.
Chris Ryan, colorist; John Dimaggio, assistant colorist.
AUDIO POST
Lower East Side, New York.
Bob Giammarco, mixer; John Grant, assistant mixer.
SOUND DESIGN
Berwyn Editorial.
Scott Gibney and Steve Bell, sound designers.
THE SPOTS
Three :30s show black-and-white footage of youngsters whose dads work at International Paper. In "Kids," a boy explains that his dad makes packaging boxes for global customers, as fruit is tossed from scene to scene to children all over the world. "Chocolate Milk" features a boy whose father creates solutions for International Paper customers, as the youngster solves his own problem of making the tasty drink. In "Homework," a girl, whose dad makes wood, shows off her project—a wooden Trojan horse.
Spots broke in January.
