Director Lacey Uhlemeyer has joined bicoastal production company ArtClass for commercial and branded content representation in the U.S. Uhlemeyer, an alum of SHOOT’s 2020 New Directors Showcase, is known for directing humanity-focused stories for brands–from Nike’s International Women’s Day spot to the Amazon "Brand Truths" campaign. A former journalist who has filmed in more than 18 countries, she is passionate about creating content that transcends borders, genders, languages, and religion.
“Lacey is one of the powerful women voices in the industry today and we’re excited to work with such a dynamic storyteller,” said Rebecca Niles, ArtClass executive producer. “We just clicked right away. We’re on the same page when it comes to why we do what we do and how content can influence and create real change.”
“It’s an exciting time to be a female creative, especially when you have directors like Alma Har’el and Chloe Zhao leading the charge,” added Uhlemeyer. “ArtClass not only walks the walk when it comes to having a diverse roster, but also they create content with a sense of inclusivity. This is so appealing to me as a director. They encourage all of their talent to take creative risks and are incredibly supportive of our unique voices and visions as creators. I can’t wait to see what comes next.”
Uhlemeyer was most recently represented by Wondros Collective for commercial and branded content work. Prior to that, she was a freelance director on Nike’s International Women’s Day campaign in collaboration with MediaMonks. She also worked with the agency on branded content, documentary-focused storytelling, and longer-form content. Uhlemeyer has brought her humanity-focused storytelling to other clients including IBM, HP, Bristol Myers Squibb, and National Parks Service.
Known for her ability to traverse various mediums and platforms, she previously served as a sr. digital producer at Fusion, an ABC-Univision joint venture, where she produced digital, linear, and VR content for Fusion Media Group, which included Univision, Fusion, and The Root.
Uhlemeyer took a less conventional path to filmmaking, working as an international journalist and producer before moving into directing. She has helmed the short film, City of Widows, which focuses on the issues that widows face in India, one of the most stigmatized and marginalized groups. Her digital series, The Artisans of Italy, earned her a 2016 Webby Award, and the next year, she was nominated for Endangered, which explored endangered indigenous people worldwide. Peace and Dance, her piece on a Syrian refugee dancer, went viral on Facebook with over 20 million views in 24 hours and won a Shorty Award. As a writer, Uhlemeyer is currently working on scripts for two pilots, as well as a documentary series.
“Everything I do is about bringing the lens of empathy into my work and creating impact-driven content that combines poetic narratives with beautiful imagery,” concluded Uhlemeyer. “Most importantly, I’m grateful to lean on the creative-first approach and egoless culture of ArtClass–all in the spirit of spreading our wings and making the best work possible.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More