Arnold Worldwide has launched Arnold On, an agency-produced viral video series that gives perspective on current trends, happenings and important issues in the world of advertising. Each episode features different employees from one or more of Arnold’s three offices (Boston, Washington, D.C. and New York) discussing what’s happening at the agency and in the industry. The three- to five-minute clips will specifically highlight new work and events, drawing attention to groundbreaking campaigns and agency initiatives.
The first episode, which can be viewed at http://www.arn.com/arn.cfm, features The AdColor Awards™. AdColor™ is an Arnold-led initiative to draw attention to the importance of diversity in the advertising industry. The award show, which was the brainchild of Arnold’s own Tiffany R. Warren in partnership with Lisa Unsworth, was held in November in Boca Raton, Fla. and honored leading diversity agents in the industry including Iraq war veteran and creative director R. Vann Graves of BBDO, African-American marketing manager Melissa Brown of Home Depot and NBA legend Earvin “Magic” Johnson.
“The main idea we are trying to put out there is a real face for Arnold as a company,” said Arnold copywriter Matt Guerra who is also co-producer of Arnold On. “In a way we are branding ourselves.”
Upcoming episodes will include Arnold On Design, where designers within the Arnold family offer their take on design, what it is and how important it is. That will be followed by Arnold On Work Life, which will delve into balancing career and everyday life and the programs Arnold offers to make that happen.
Guerra conjectured, “I can see students looking at this trying to find out what the real world of advertising looks like. Or I could see people we’re recruiting looking at it to see what we are like as a company. I could also see potential clients looking at it to see what we are all about.”
Supreme Court Upholds Law Banning TikTok If It’s Not Sold By Chinese Parent Company ByteDance
The Supreme Court on Friday unanimously upheld the federal law banning TikTok beginning Sunday unless it's sold by its China-based parent company, holding that the risk to national security posed by its ties to China overcomes concerns about limiting speech by the app or its 170 million users in the United States. A sale does not appear imminent and, although experts have said the app will not disappear from existing users' phones once the law takes effect on Jan. 19, new users won't be able to download it and updates won't be available. That will eventually render the app unworkable, the Justice Department has said in court filings. The decision came against the backdrop of unusual political agitation by President-elect Donald Trump, who vowed that he could negotiate a solution and the administration of President Joe Biden, which has signaled it won't enforce the law beginning Sunday, his final full day in office. Trump, mindful of TikTok's popularity, and his own 14.7 million followers on the app, finds himself on the opposite side of the argument from prominent Senate Republicans who fault TikTok's Chinese owner for not finding a buyer before now. Trump said in a Truth Social post shortly before the decision was issued that TikTok was among the topics in his conversation Friday with Chinese leader Xi Jinping. It's unclear what options are open to Trump once he is sworn in as president on Monday. The law allowed for a 90-day pause in the restrictions on the app if there had been progress toward a sale before it took effect. Solicitor General Elizabeth Prelogar, who defended the law at the Supreme Court for the Democratic Biden administration, told the justices last week that it's uncertain whether the prospect of a sale once the law is in effect could... Read More