Arnold Worldwide is expanding its global micronetwork into Australia. Via a merger with Havas sister agency The Furnace, Arnold has launched Arnold Furnace. The expansion includes office locations in Sydney and Melbourne and is partly in response to increasing international assignments from Arnold clients, such as Carnival Cruise Lines, Ocean Spray and Progressive Insurance.
Furnace’s managing director Tony Singleton will lead Arnold Furnace. Singleton will report to Andrew Benett, global CEO of Arnold Worldwide and global chief strategy officer of Havas Worldwide.
The collaboration is already paying dividends with Arnold Furnace working on projects for current Arnold clients, including Carnival Cruise Lines, Ocean Spray and Progressive Insurance. The Furnace has enjoyed a period of sustained growth over the past 12 months with significant business wins from new and existing clients including Warner Bros, Procter & Gamble, Atkins Nutritionals and, most recently, Huawei. In addition to producing several internationally award-winning pieces of work, it has also made a number of significant hirings last year, adding to its creative and digital departments in particular.
Arnold Furnace’s creative leads will be existing Furnace joint national creative directors Paul Fenton and Tom Spicer.
Arnold Furnace is the latest stride internationally for Arnold Worldwide in the last 18 months. Most recently, Arnold was named the global agency of record for Dell, and added other global clients including Alberto Culver (recently acquired by Unilever) and New Balance. In addition to Australia, Arnold Worldwide expects to expand into Brazil in the coming months. Last year Arnold opened an office in Amsterdam and expanded its presence in the U.K.
Review: Director Michael Morris’ “Bridget Jones: Mad About the Boy”
It is a truth universally acknowledged, as Bridget Jones herself might write in her diary, that at the end of any Bridget Jones movie, our heroine has triumphed over all doubts and obstacles and is finally happy.
With a man. Well, so far, with one particular man: Mark Darcy, the stuffy-yet-dashing man of her dreams.
This, dear viewer, is not a spoiler for the new fourth movie, "Bridget Jones: Mad About the Boy." In fact, if you've seen the trailer, you'll know that Bridget (Renée Zellweger, still pretty delightful), who finally married Mark at the end of the third film, is now a widow.
We're not supposed to divulge exactly what happens next. But remember, folks, this is a classic romantic comedy franchise. Rom-coms can be sad and deep, but they still need to be romantic.
What makes "Bridget Jones: Mad About the Boy" especially enjoyable, then — and the best since the 2001 original — is not that Bridget finds a way yet again to triumph over doubts and obstacles. It's that she still makes us care so darned much.
How does she do it after all these years? All I know is, I was rooting harder for her at the end of this film than I was with the others, even the original where she's kissing Mark in the snowy street in underwear and sneakers.
There are various possible explanations. One is Zellweger herself, who has brought her character gracefully into her 50s, retaining Bridget's goofiness and deep-set optimism while reflecting hard-won life experience.
And there are subtle changes to the equation. The relationships in this latest film are more interesting — old ones and new.
Bridget's relationship with herself is more interesting, too — and healthier. Sure, she can swig a full bottle of Chardonnay on a bad... Read More