In PSAs created by Arnold Worldwide, Boston, directed by Joshua Seftel of Redtree Productions, Boston, and broadcast by Comcast, viewers will get the chance to see the good being done by the young volunteers of City Year who dedicate a year to community and country as tutors, mentors and role models who transform children’s lives.
The spots feature City Year corps members–17-to-24 year-olds from diverse backgrounds–in meaningful moments that convey the powerful impact they have as young people engaged in citizen service. Each PSA carries the City Year tagline “give a year. change the world.”
The centerpiece “Anthem” spot shows the volunteers decked out in their red City Year jackets, juxtaposed with stock footage of historic figures who have been faces of positive change, including Mahatma Gandhi, Dr. Martin Luther King, Cesar Chavez and Mother Theresa. A young volunteer declares, “I am change and this is what I wear.” We see a group of youngsters in unison zip up their red City Year jackets. And then the camera shows the back of that jacket, carrying the City Year logo. The website address cityyear.org also appears.
“The more you learn about City Year, the more you are inspired by the energy, passion and optimism that shine through everything they do,” said Arnold creative director Brian Hayes. “We hope these new ads convey this and motivate more young people to get involved in the program.”
The ads will be broadcast nationwide by Comcast, a City Year corporate partner. Part of its three-year, $27 million commitment to City Year is the donation of airtime that will show the PSAs nearly 2,400 times on Comcast networks.
Seftel brought his documentary chops to the campaign, chronicling the work of City Year volunteers. The DP was Giorgio Scali.
The Arnold team included CCO Pete Favat, creative director/copywriter Hayes, creative director/art director Andi Bird, art director Chris Geraghty, copywriter Matt Kaiser, producer Chris Perry and assistant producer Reaghan Puleo.
Editor was Shondra Burke of Red Tree. Post facility was Brickyard VFX, Boston.
Gene Hackman and His Wife Are Found Dead In Their Santa Fe Home; Oscar-Winning Actor Was 95
Gene Hackman, the prolific Oscar-winning actor whose studied portraits ranged from reluctant heroes to conniving villains made him one of the industry's most respected and honored performers, has been found dead along with his wife, classical pianist Betsy Arakawa, at their home in Santa Fe, N.M.
Foul play was not suspected, but authorities did not release circumstances of their deaths and said an investigation was ongoing.
Hackman, 95, Arakawa, 63, and their dog were all dead when deputies entered their home to check on their welfare around 1:45 p.m. Wednesday (2/26), Santa Fe County Sheriffโs Office spokesperson Denise Avila said.
Hackman was a frequent and versatile presence on screen from the 1960s until his retirement. His dozens of films included the Academy Award favorites "The French Connection" and "Unforgiven," a breakout performance in "Bonnie and Clyde," a classic bit of farce in "Young Frankenstein," a turn as the comic book villain Lex Luthor in "Superman" and the title character in Wes Anderson's 2001 "The Royal Tenenbaums."
He seemed capable of any kind of role โ whether an uptight buffoon in "Birdcage," a college coach finding redemption in the sentimental favorite "Hoosiers" or a secretive surveillance expert in Francis Ford Coppola's Watergate-era release "The Conversation."
"Gene Hackman a great actor, inspiring and magnificent in his work and complexity," Coppola said on Instagram. "I mourn his loss, and celebrate his existence and contribution."
Although self-effacing and unfashionable, Hackman held special status within Hollywood โ heir to Spencer Tracy as an everyman, actor's actor, curmudgeon and reluctant celebrity. He embodied the ethos of doing his job, doing it very well, and letting... Read More