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    Army Pulls Recruiting Commercials After Jonathan Majors’ Arrest

    By SHOOTUpdated:No Comments1507 Views
    Jonathan Majors arrives at the American Black Film Festival Honors on March 5, 2023, at 1 Hotel in West Hollywood, Calif. Majors was arrested Saturday, March 25, in New York on charges of strangulation, assault and harassment after a domestic dispute, authorities said. Representatives for Majors said in a statement to The Associated Press that "he has done nothing wrong." (Photo by Richard Shotwell/Invision/AP, File)

    By Lolita C. Baldor

    WASHINGTON (AP) --

    The arrest of actor Jonathan Majors has upended the Army's newly launched advertising campaign that was aimed at reviving the service's struggling recruiting numbers.

    Majors, who authorities said was arrested Saturday in New York on charges of strangulation, assault and harassment, was the narrator of two ads at the heart of a broader media campaign that kicked off at the start of the NCAA's March Madness college basketball tournament.

    Army leaders were hopeful that the popularity of the star of the recently released "Creed III" and "Ant-Man and The Wasp: Quantumania," would help them reach the youth audience.

    In a statement Sunday, the Army's Enterprise Marketing Office said that the Army was aware of Majors' arrest and was "deeply concerned by the allegations." It added that while Majors "is innocent until proven guilty, prudence dictates that we pull our ads until the investigation into these allegations is complete."

    New York City police said the actor was involved in a domestic dispute with a 30-year-old woman. "The victim informed police she was assaulted," a police spokesperson said in a statement.

    A lawyer for Majors, Priya Chaudhry, said in a statement Sunday there was evidence clearing Majors and that the actor "is provably the victim of an altercation with a woman he knows."

    The Army ads, titled "Overcoming Obstacles" and "Pushing Tomorrow," are part of the plan to revive the Army's "Be All You Can be" motto. They highlighted the history of the Army and some of the many professions that recruits can pursue.

    The "Be All You Can Be" slogan dominated its recruiting ads for two decades starting in 1981. A nearly two-minute preview video, made available before the campaign rollout in early March, featured soldiers jumping out of airplanes, working on helicopters, climbing obstacle courses and diving underwater. A voiceover said: "We bring out the best in the people who serve, because America calls for nothing less."

    In the Army's worst recruiting year in recent history, the service fell 25% short of its goal to enlist 60,000 recruits in 2022. The new ads were a key element in the Army's drive to find creative new ways to attract recruits and ensure that the service has the troops it needs to help defend the nation.

    Army Secretary Christine Wormuth said the Army has set a difficult goal for this year: aiming to bring in 65,000 recruits, which would be 20,000 more than in 2022.

    Category:News
    Tags:Be All You Can BeJonathan MajorsU.S. Army



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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