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    An Army Of “1200” For Anti-Smoking Message

    By SHOOT StaffUpdated:No Comments1514 Views

    By Sarah Woodward

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    Large numbers of people—say, a group of 1,200, for instance—can be difficult to visualize. Would such a group fill a football field? An Olympic-sized pool? The length of sidewalk on a city block? The answer can be found in a new PSA for the American Legacy Foundation (ALF), which gathers 1,200 people in front of a tobacco company. The point is to personify the statistics—specifically, the fact that 1,200 tobacco-related deaths occur each day. The spot "1200" (a.k.a. "DD Day" or "Drop Dead Day") was created by Arnold Worldwide, Boston, and Crispin Porter+Bogusky (CP+B), Miami, and directed by Baker Smith of Santa Monica-based harvest.

    SHOOT Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.

    CLIENT

    The American Legacy Foundation.

    PRODUCTION CO.

    harvest, Santa Monica.

    Baker Smith, director; Adam Kimmel, DP; Bonnie Goldfarb, executive producer; Debbie Tietjen, producer. Shot on location in Louisville, Ky.

    AGENCY

    Arnold Worldwide, Boston.

    Ron Lawner, chief creative officer; Pete Favat, group creative director; Roger Baldacci, creative director; Robert Hamilton, art director; Annie Finnegan, copywriter; Amy Favat, producer.

    Crispin Porter+Bogusky, Miami.

    Alex Bogusky, group creative director; Tom Adams, creative director.

    EDITORIAL

    Mad River Post, New York.

    Tom Scherma, editor; Lawrence Young, assistant editor; Amy Lazarus, producer.

    POST/VISUAL EFFECTS

    Company 3, New York.

    Tim Masick, colorist; Luana Ayres, producer.

    Brickyard VFX, Boston.

    Dave Waller and Geoff McAuliffe, Flame artists; Robin Hobart, rotoscope artist; Brian Drewes, general manager/producer.

    AUDIO POST

    Soundtrack, Boston.

    Mike Secher, engineer.

    MUSIC/SOUND DESIGN

    Human, New York.

    Andy Bloch, Lindsay Jehan, Krishna Venkatesh, Morgan Visconti, Gareth Williams and Rich Aronson, composers/sound designers; Marc Altshuler, executive producer; Pia Alexander, head of production.

    Category:Top Spot of the Week



    Raoul Peck Resurrects A Once-Forgotten Anti-Apartheid Photographer In “Ernest Cole: Lost and Found”

    Friday, November 22, 2024

    When the photographer Ernest Cole died in 1990 at the age of 49 from pancreatic cancer at a Manhattan hospital, his death was little noted.

    Cole, one of the most important chroniclers of apartheid-era South Africa, was by then mostly forgotten and penniless. Banned by his native country after the publication of his pioneering photography book "House of Bondage," Cole had emigrated in 1966 to the United States. But his life in exile gradually disintegrated into intermittent homelessness. A six-paragraph obituary in The New York Times ran alongside a list of death notices.

    But Cole receives a vibrant and stirring resurrection in Raoul Peck's new film "Ernest Cole: Lost and Found," narrated in Cole's own words and voiced by LaKeith Stanfield. The film, which opens in theaters Friday, is laced throughout with Cole's photographs, many of them not before seen publicly.

    As he did in his Oscar-nominated James Baldwin documentary "I Am Not Your Negro," the Haitian-born Peck shares screenwriting credit with his subject. "Ernest Cole: Lost and Found" is drawn from Cole's own writings. In words and images, Peck brings the tragic story of Cole to vivid life, reopening the lens through which Cole so perceptively saw injustice and humanity.

    "Film is a political tool for me," Peck said in a recent interview over lunch in Manhattan. "My job is to go to the widest audience possible and try to give them something to help them understand where they are, what they are doing, what role they are playing. It's about my fight today. I don't care about the past."

    "Ernest Cole: Lost and Found" is a movie layered with meaning that goes beyond Cole's work. It asks questions not just about the societies Cole documented but of how he was treated as an artist,... Read More

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